AppyNation was founded by Andy Payne in 2011 in London as a developer-led collaborative consortium of independent studios from around the UK who came together with the backing of NESTA to offer an alternative to the traditional publisher model.
Born out of an idea shared by developers Finblade, Proper Games, Niffler, Onteca, Supersonic and Chromativity, AppyNation gave member developers freedom over the games they choose to develop for iOS & Android whilst allowing them to maintain complete control and ownership over their IP.
AppyNation and the collaboration between publisher and digital, social and independent UK developers it represented was very positively received by the games industry and already having the support of NESTA and industry associations TIGA and Ukie. Jon Kingsbury, programme director for the Creative Economy at NESTA, said in 2011: “The UK has the world’s best developer talent. AppyNation tests how games businesses might work together to successfully exploit their own intellectual property.”
AppyNation was also recognised by the UK Government as providing foundations for growth and development within the industry, with Culture Minister Ed Vaizey saying that such a scheme is “exactly what the games industry needs to grow”.
In 2015 AppyNation relocated to Leamington Spa and focused on publishing their own free to play mobile and tablet games developed only by Supersonic. AppyNation is highly profitable and totally independent with no debt.