UKIE Member

AppyNation is a developer-led collaborative consortium of independent studios from around the UK who have come together with the backing of NESTA to offer an alternative to the traditional publisher model. We operate across all digital platforms.

Born out of an idea shared by developers Finblade, Proper Games, Niffler, Onteca, Supersonic and Chromativity, AppyNation gives member developers freedom over the games they choose to develop for iOS, Android, PC, Xbox Live Arcade, Sony Entertainment Network and Facebook whilst allowing them to maintain complete control and ownership over their IP.

AppyNation takes the worry and time-consuming work of marketing, PR and communication away from developers. This gives developers more time to improve upon games they have already published, as well as the time needed to develop new and exciting games to add to their portfolio.

AppyNation and the collaboration between publisher and digital, social and independent UK developers it represents has been very positively received by the games and interactive entertainment industry and already has the support of NESTA and industry associations TIGA and UKIE. Jon Kingsbury, programme director for the Creative Economy at NESTA, said: “The UK has the world’s best developer talent. The [AppyNation] Consortium tests how games businesses might work together to successfully exploit their own intellectual property.”

AppyNation is also recognised by the UK Government as providing foundations for growth and development within the industry, with Culture Minister Ed Vaizey saying that such a scheme is “exactly what the games industry needs to grow”.

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