Rare

UKIE Member

We've been on the scene under the Rare name for 25 years, and as Ultimate our legacy stretches back further still.

Established in 1985 to focus on the expanding console market, we partnered with Nintendo and sealed a reputation for quality with titles ranging from Donkey Kong Country to GoldenEye.

The acquisition of Rare by Microsoft Game Studios came about in 2002. We went on to support the Xbox 360 debut with two of the three launch games, Kameo and Perfect Dark Zero. Subsequent years saw us innovate with Banjo-Kazooie: Nuts & Bolts, the Viva Piñata franchise and our pioneering work on Xbox 360 Avatars.

We continue to target top-tier development at our custom-built rural HQ in the English Midlands. The boundless opportunities afforded by Microsoft's Kinect motion sensor are our current source of inspiration, with the multi-million selling, double BAFTA-winning duo of Kinect Sports and Kinect Sports: Season Two already under our belts.

Company Category

Offices & buildings

Main Office

Rare
Manor Park
Twycross
Warwickshire
CV9 3QN