Get involved

We represent the wider UK games industry and always want to hear about any issues that games businesses are facing. If you want to get involved with what we do or just want to speak to someone about what we do please let us know.

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Our Sub Groups

One of the best ways to get involved if thorugh our programme of special interest Sub Groups. These Sub Groups are Chaired by Ukie members and give games businesses the chance to discuss key issues that they are facing and work together at finding industry-wide solutions.

Anyone from a Ukie member business can join a Sub Group so get in touch with the contacts below if you want to get involved.

Developer Group
Chair - Ella Romanos, Strike game labs 

Picture of Ella RomanosThe developer subgroup exists to provide support to the needs of Ukie developer members. In the last year, we have run a number of events aimed at the development community, including our “how to” sessions which provided PR, marketing, financial and engineering expertise and advice as well as a popular hands on with Steam hardware day.

The group has also commissioned a free contract pack with useful templates of typical contracts used by developers and has made sure that developers needs are fully represented in our new policy manifesto.

Ukie contact - Dan


Diversity Group
Chair - Helana Santos, Modern Dream 

Helena Santos The Ukie Diversity Group is dedicated to supporting an inclusive game development industry regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion or specific economic background.

Our aim is to identify areas where the industry can support and develop a diverse pool of creative talent, and deliver specific and measurable results in achieving these goals.

Ukie contact - Sam


Esports Group
Co-chair - David Yarnton, Gfinity; Spike Laurie, ESL; Jas Purewal, Purewal & Partners

eSports is one of the fastest growing sectors within the interactive entertainment industry. The UK has a strong and vibrant market but is not yet competing on a global level. The eSports Sub Group brings together leading esport event and service companies and content owners to identify opportunities and lead growth and expansion within the UK.

Ukie contact - Sam


Insight & Market Data Group
Chair - TBC

This Sub Group helps to shape the data and research that Ukie provides for its members. This year, the Sub Group has worked together with MCV on 2014’s valuation of the UK video games consumer market, and prepared presentations and insight reports on topics such as Steam or the Chinese games market, available to all members on Ukie’s website. The group also investigated reports and data sources that would be of interest to members, and we hope to offer rebated solutions to members by the end of 2015.

Additionally the group’s input is leveraged when research projects on our industry are conducted by external parties.

We welcome anyone with an interest in games industry data to join us. The group is ideal for any organisation looking to learn about how other members approach data, listen to guest presentations from research specialists and who wish to set the agenda for what Ukie sh

Ukie contact - Luke


International Trade Group
Chair - James Brooksby, Born Ready Games

James BrooksbyUkie established an International Trade Sub Group to look at how we can support UK companies with information and access to key overseas markets. Ukie organises trade stands at international events, supports and organises overseas missions and runs webinars to highlight trade opportunities. This group develops these activities and ensures Ukie is establishing trade opportunities with the key expanding international markets.

Ukie contact - Sam


IP Group
Chair - Neil Boyd, Nintendo

Picture of Neil BoydOur IP Sub Group meets every 6-8 weeks to discuss latest IP related issues and shape Ukie’s overall IP strategy. Recent Sub Group activity has focused on gaining member input on shaping the IP Protection services that will be offered to as part of the membership to members from September.

If you would to join the group, know more about the IP Protection services or just be added to the mailing list do get in touch with Mo.

Ukie contact - Mo


Marketing & Communications Group
Chair - Chris Glover, Square Enix Europe

Picture of Chris GloverThe Marcomms Sub Group meets up to share best practice and discuss the key topics affecting the industry – to gain insight and offer input into our collective approach with and through Ukie. There’s a good mix of participants and although everyone faces their own day-to-day challenges in their respective roles, there is a common interest in helping to protect and promote the wider industry.

We often team up with the Community Sub Group as the two groups share many common issues. This year we’ve been leading on re-refreshing as a destination for relevant  gaming information and we’ve been working on how we push some positive stories about the industry to the national press – not for vanity PR, but to enforce the credibility of our industry with the UK media.

We’re looking for more Ukie members to get actively involved in the Marcomms Sub Group - so if that’s you, please do get in touch. 

Ukie contact - Dan


Mixed Reality Group
Chair - Simon Barratt, Barog Games

Simon BarrattThe Mixed Reality Group exists to provide support and identify opportunities and lead growth and expansion within the Virtual and Augmented Reailty sectors in the UK.



Ukie contact - Luke


Policy Group
Chair - Andy Payne, Mastertronic

Picture of Andy PayneThe Policy Sub Group exists to lead member input on Ukie’s policy and public affairs strategy, to advise on political issues, to assist with the preparation of consultation responses and other submissions to government, and to provide a focal point for all Ukie engagement with members on political issues. Over the next twelve months it will lead on delivery of a major policy research report and guide the political engagement strategy build around that report.

Ukie contact - Marianna


Retail Group
Chair - TBC

One of our newest sub groups, the Retail Sub Group aims to encourage knowledge sharing and identify best practice for businesses engaging with physical and digital retailers. The key areas of interest for the group include: Retail trends - the transition from physical to digital, merchandise and value added items; Data - market value, trends, consumer data, mobile; Understanding technology and its impact on retail; Release dates; Retailer engagement.

Ukie contact - Sam