PEGI implementation update

UKIE has been informed by DCMS that the legal implementation of PEGI as the sole age ratings system for video games and interactive entertainment products in the UK is now not likely until at least September this year.

The delay is due to the initial implementation proposal, that we received from DCMS, containing some areas of contention that would still allow for dual labelling (ie both BBFC and PEGI) on some products that contain linear content (ie trailers). Any dual labelling is contrary to the principles that were established in having PEGI introduced into the Digital Economy Act and if this proposal were implemented we believe it would only cause unnecessary and potentially harmful consumer confusion.

UKIE is unhappy with this proposal and the subsequent delay in implementation and is working with DCMS officials to resolve these outstanding issues as quickly as possible. UKIE has recently held a meeting with officials where we strongly advocated the need to have just one rating label on all video games packaging and we are confident that these issues will be resolved favourably for the interactive entertainment industry. Once agreed, the finalised implementation proposal will need to be approved by the UK and European Governments – meaning that there is no realistic chance of having PEGI implemented before September.