UKIE highlights the strength of UK development across new motion gaming platforms

24 January 2011 - London, United Kingdom – UK development leads the charge on Motion Controlled Gaming and in the All Formats chart.

Figures released by UKIE/GfK Chart Track show that games made by UK developers account for 42% of all units sold for Microsoft’s Kinect since its launch (the last 10 weeks, week 45/10 to week 2/11). The top title by far on Kinect is Kinect Sports, developed by Rare, with 28% of all Kinect units sold over the last 10 weeks (not including Kinect Adventures which is bundled with Kinect). UK developers also feature in the Top 5 on both the Sony Playstaion3 Move and the Nintendo Wii Motion Plus, with the UK accounting for 30% of all Move software unit sales since launch (weeks 37/10 to week 02/11).

These trends have been identified thanks to UKIE’s new Motion Controller Report, looking at all motion controller sales (Kinect, Move and Motion Plus), which launched in October 2010.

This weeks All Format Chart also sees Little Big Planet 2 storm to the top of the charts in its first week on-sale. Developed by UK studio, Media Molecule, Little Big Planet 2 is another UK success story, showing the strength of the UK video games and interactive entertainment industry in delivering high quality, original intellectual property.

Michael Rawlinson, Director General of UKIE, said, “The array of strong products that our home-grown, UK talent is producing is something we can all be proud of. This just shows how our UK developer base remains one of the best in the world, and can continue to step up to the plate as the market develops and platforms evolve.”

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About UKIE
The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.

UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.