Games Marketing Workshop Bristol

10 April 2015

Ukie have partnered with Creative England and the Chartered Institute of Marketing to deliver a series of FREE marketing training workshops for SME games businesses based in the South West and West Midlands.

GamesLab logo

Details

Location

Watershed, 1 Canon's Road, Bristol, BS1 5TX

Date

10 April 2015

Start

09:00

Finish

16:30

What you can expect to learn (see full agenda below)

The workshop will introduce key marketing principles and demonstrate how these can be applied to improve businesses’ covering:

  • Marketing for games: What it does and how to use it to improve profits
  • Strategic marketing planning: A decision-making process for generating a strategic change perspective. What it is and how it relates to business planning
  • Marketing auditing: Macro, micro and internal analysis, key issue analysis and market segmentation
  • Marketing Communications: A solid grounding in the tools, techniques and approaches used in professional marcomms
  • Metrics: How to measure marketing and business performance including return on investment measurement.


Qualifying Criteria

Eligibility criteria exist for the course, contact Claire for more information.


How to book

If you are interested in attending this FREE workshop please contact Claire.

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PDF icon Marketing Workshop Agenda.pdf197.3 KB