This introductory digital marketing workshop will show you how to improve your discoverability, understand your audience and select the right channels for your digital marketing campaign.
This course was developed with the input of Ukie members to review the course content and ensure it's relevant to games developers and publishers.
"The course was a good introduction to the core of digital marketing, and had the right level of depth for a one-day course" - Course delegate, March 2016
This course provides an overview of digital marketing trends, the digital marketing planning process, how to define your audience and develop insights into their behaviour, and the key channels that video gaming businesses may use e.g. search, display advertising and social media.
How effective marketing can improve discoverability on digital marketplaces
How to understand your audience – behavioural segmentation, using digital channels to understand consumers
The role of mobile and how to use it to sell and promote games
Selecting the right channels: how to reach new consumers through digital advertising, SEO and search ads and a look at the latest developments in social media marketing
A look at the latest games industry case studies and examples of how other sectors successfully market themselves digitally
Is this course right for me?
The course is designed for anyone who is involved in marketing video games including product managers, marketing comms, developers or community managers.
- Ukie members: £350 + VAT
- Non-members: £450 + VAT
Please note that the standard CIM price for this course is £575 plus VAT. As a channel partner of CIM we are able to pass on our negotiated discounts to members and non-members alike.
Who will train me?
"Nick showed a lot of experience and made the course easy to digest" - Course delegate, October 2015
Nick Baggott FCIM FIDM has been a CIM Course Director for CRM and Digital for six years. He is MD of Navigate Consulting Ltd and works globally with clients like Google, HP, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to flotation.
CIM Continued Professional Development
CPD is also an option for all participants in the programme; register with The CIM.
CPD programme an individual must be at least an Affiliate member. The cost to your organisation of Affiliate membership is £144 per person; for groups with over 10 employees this cost can be reduced.
In order to gain Chartered Marketer status an individual must be a Member of The CIM (MCIM) and have completed 2 consecutive years of 35 hours of CPD per year.
Please click on this link for more information about Chartered Marketer status.
Please note all CIM professional qualifications and training carry CPD hours that can contribute towards Chartered Marketer status.
Discount available for our members!