Latest from Ukie
Here you can find all our latest press releases, opinion pieces, and news so you can keep up with what we're doing and not miss out on important things happening in the UK games industry.
THQ claim No1 on the All Formats chart for the first time since week 22, 2009 (UFC 2009: Undisputed) with a shiny new FPS called ‘HomeFront’ from Kaos Studios (360/PS3/PC). Those with long memories might remember Kaos’ first boxed release ‘Frontlines: Fuel of War’ on 360/PC which debuted at No4 in week 9, 2008. On Xbox 360 ‘HomeFront’ is certainly performing well considering that in week 1 in the UK it manages to sell around 82% of what Frontlines on 360 achieved over 3 years. EA’s ‘Dragon Age II’ drops to No2 (-68%) and Nintendo’s ‘Pokemon White’ also drops one place to No3 (-47%).
UKIE attended as Prime Minister David Cameron was in his constituency of Witney, West Oxfordshire with SpecialEffect Patron Matt Hampson to open the UK’s first fully accessible Video Games Visitor Centre. The Centre is the first of its kind and has been created by video games charity SpecialEffect. SpecialEffect strive to enhance people’s lives by helping them access video games and leisure technology. The centre will be a central hub for SpecialEffect to develop accessible video games for people in the local area and across the UK.
Another RPG takes the top spot this week with EA’s ‘Dragon Age II’ swooping in to take No1. This marks EA’s third title to hit No1 so far this year (FIFA 11 and Dead Space 2 are the other two). This means that Nintendo’s ‘Pokémon White Version’ (-50%) is now at No2 with EA’s ‘Fight Night Champion’ (-36%) holding No3, sandwiched between the other Pokémon title ‘Pokémon Black Version’ (-47%). Ubisoft’s ‘Just Dance 2’ (-12%) is back at No5 this week followed by two FPS titles, EA’s ‘Bulletstorm’ (-54%) and Sony’s ‘Killzone 3’ (-50%).
Nintendo storm the top of the charts this week in what is by far the biggest ever launch of Pokemon games across one weekend in the UK. ‘Pokemon White Version’ becomes the 2nd fastest selling DS game ever (behind Professor Layton and Pandora’s Box), debuting at No1, ahead of sister title ‘Pokemon Black Version’ which enters at No2. If you combine their sales together they become Nintendo’s third biggest ever UK launch (behind Wii Fit and Mario Kart Wii).
It’s ‘First Person Shooter Week’ for half-term as Sony’s Netherlands-based Guerrilla Games’ ‘Killzone 3’ on PS3 (3D compatible, Move enabled) drops straight in at No1 exactly 2 years after ‘Killzone 2’ (the first PS3 version) –which remains the highlight of this series in terms of week 1 sell-through. Original ‘Killzone’ debuted way back in week 48, 2004 on PS2. This is Sony’s 2nd All Formats No1 this year, after ‘LittleBigPlanet 2’ on PS3 back in week 3, which showed similar week 1 sell-through to ‘Killzone 3’.
UKIE welcomed the opportunity to comment on the proposals for the creation of a network of elite technology and innovation centres in the UK and we believe there is an overwhelming case for the inclusion of video games and interactive entertainment to be the main focus of at least one of these centres. The video game and interactive entertainment industry epitomises technological development and innovation and is central to rebalancing and growing the UK economy.
UKIE welcomed the opportunity to respond to this consultation, designed to ensure that the taxation of innovation and intellectual property is competitive and supports strong and sustainable growth. The video games and interactive entertainment industry has a clear and strong link to ongoing high tech R&D, high tech R&D which has been successfully exploited throughout the world. The games development industry is estimated to invest 14% of its turnover in R&D, equating to around £90million in 2008.
Activision Blizzard’s ‘Call of Duty: Black Ops’ regroups this week with an impressive 192% increase in sales and returns to the top spot after a four week absence, giving it a total of 8 weeks at No1 (now only one less than Modern Warfare 2’s nine). This means that Capcom’s new release ‘Marvel VS Capcom 3: Fate of Two Worlds’ has to settle for second place.
On the 5 January 2011 the Prime Minister announced changes to the way in which Government ensures that start ups and small and medium sized businesses can access the information and business advice that they need.
The Government has therefore announced that it will:
‘Test Drive Unlimited 2’ steers its way to the top of this week's to All Formats Chart. It is over three and a half years since the first ‘Test Drive Unlimited’ with the Test Drive franchise itself dating back to 1987. TDU2 is by far the biggest launch in the franchise, outselling the launch of the previous title by more than double while adding popular new online community MMO style features. 68% of the launch week sales of TDU2 were on Xbox 360, 28% on PS3 and the rest on PC.