Latest from Ukie
Here you can find all our latest press releases, opinion pieces, and news so you can keep up with what we're doing and not miss out on important things happening in the UK games industry.
Activision Blizzard’s ‘Call of Duty: Black Ops’ regroups this week with an impressive 192% increase in sales and returns to the top spot after a four week absence, giving it a total of 8 weeks at No1 (now only one less than Modern Warfare 2’s nine). This means that Capcom’s new release ‘Marvel VS Capcom 3: Fate of Two Worlds’ has to settle for second place.
On the 5 January 2011 the Prime Minister announced changes to the way in which Government ensures that start ups and small and medium sized businesses can access the information and business advice that they need.
The Government has therefore announced that it will:
‘Test Drive Unlimited 2’ steers its way to the top of this week's to All Formats Chart. It is over three and a half years since the first ‘Test Drive Unlimited’ with the Test Drive franchise itself dating back to 1987. TDU2 is by far the biggest launch in the franchise, outselling the launch of the previous title by more than double while adding popular new online community MMO style features. 68% of the launch week sales of TDU2 were on Xbox 360, 28% on PS3 and the rest on PC.
NESTA is piloting an initiative that will help developers to publish their games direct to market. 'The Games Consortium' is looking for developers to come together to form a publisher.
The Games Consortium is a ground-breaking new video game and interactive entertainment consortium that will allow independent games developers to exploit their games through digital distribution.
The Consortium, which has the support of the trade associations UKIE and TIGA, is being seed-funded by NESTA but is expected to be self-sustaining after 18 months.
Commenting on today’s report, Michael Rawlinson, Director General of video games trade body UKIE said: “UKIE was pleased to give evidence as part of the Scottish Affairs Committee’s inquiry but is disappointed that the committee was undecided on how effective tax breaks would be for the UK games industry.”
This week sees EA’s ‘Dead Space 2’ at No1 for a second consecutive week (-47%) with EA holding 4 of the Top 10 (up from 3 last week). Up one place to No2 is EA’s ‘FIFA 11’ (+28%) and also up one at No3 is Ubisoft’s ‘Assassin’s Creed: Brotherhood’ (-5%). Activision Blizzard drop one place to No4 with ‘Call of Duty: Black Ops’ (-12%) and Sony drop 3 places to No5 with ‘LittleBigPlanet 2’ (-56%). Ubisoft remain at No6 with ‘Just Dance 2’ (-14%) and EA’s third Top 10 title ‘Need for Speed: Hot Pursuit’ is also a non-mover at No7 (+16%).
The UK Government announced this week that it had asked Ofcom to review certain sections of the Digital Economy Act (DEA). The Ofcom review will assess whether the Act’s reserve powers, to enable courts to block websites dedicated to copyright infringement, could work.
UKIE will be responding to OFCOM’s review to ensure that the interactive entertainment’s position is made clear.
This week is very similar to last week with the only new release in the chart being a sequel that’s gone straight in at No1 and this time it’s with EA’s ‘Dead Space 2’, continuing the trend of a different No1 for every week of 2011. This sequel however sees a 70% increase in launch sales compared to the original ‘Dead Space’ game which debuted at No6 and was released in week 43 2008 (two weeks before the original LittleBigPlanet).
UKIE has been informed by DCMS that the legal implementation of PEGI as the sole age ratings system for video games and interactive entertainment products in the UK is now not likely until at least September this year.
Sony’s ‘LittleBigPlanet 2’ slays the mighty goliath that is ‘Call of Duty: Black Ops’ to debut at No1. Developed by UK studio Media Molecule, ‘LittleBigPlanet 2’ is the first in the franchise to achieve top spot in the All Formats Chart. The original PS3 game which launched to much acclaim back in week 45 2008 could only manage No4. ‘Black Ops’ (-15%) has to settle for No2, ahead of ‘Just Dance 2’ (-19%) which is a non-mover at No3. ‘FIFA 11’ (-25%) remains EA’s top selling title this week, despite dropping two places to No4.