Latest from Ukie
Here you can find all our latest press releases, opinion pieces, and news so you can keep up with what we're doing and not miss out on important things happening in the UK games industry.
This is the last week of April and unusually, contains 2 national holidays - Easter Monday (25th April) and also the Royal Wedding holiday of Prince William & Kate Middleton (29th April). Gamers celebrated by keeping the previous week’s new No1 & No2 exactly where they were, with Valve/EA’s ‘Portal 2’ (-51%) on top for a second consecutive week since launch and Warner Bros. Interactive’s ‘Mortal Kombat’ (-42%) remaining at No2.
Zumba Fitness’ from 505 Games (-8%) takes a second consecutive week at No1, sales down just 8% overall as the new Wii version only drops 10% over last week and the older 360 version actually climbs 14% over last week. Lucasarts’ ‘Lego Star Wars III: The Clone Wars’ climbs one place, back up to No2 (-12%) which is where it debuted 4 weeks ago.
As part of its on-going commitment to the recommendations from the Livingstone Hope Skills review of the skills needed for the video games and visual effect industries, UKIE today uses its submission to the government’s National Curriculum Review to call for the UK’s children to be taught computer science as a standalone subject in schools.
Digital devices and software are an intrinsic part of modern life. However, computer science, the most important skill required to create the devices and video games of the future, is not currently on the National Curriculum.
‘Zumba Fitness’ topples ‘Crysis 2’, moving up from No2 to become 505 Games’ first ever All Formats No1 and the first fitness title to reach the top spot since ‘Wii Fit Plus’ back in W49 2009. Sales of ‘Zumba Fitness’ fell by 49% after a highly successful launch on Wii, but sales of Crysis 2 were down by 57% which, in a quiet week for new releases, helped the Wii-centric title’s rise to No1.
EA’s ‘Crysis 2’ (-35%) manages to hold off 505 Games’ popular Latin dancing title ‘Zumba Fitness’ (+3148%). EA have now occupied the top spot 6 of the 13 weeks so far this year, thanks to plenty of strong releases. With the Wii version of the game out this week ‘Zumba Fitness’ has shot up the All Formats chart to No2, marking 505 Games’ highest ever entry in the chart (Naughty Bear debuted at No5 and Cooking Mama’s highest position was also No5), which means that LucasArts’ ‘Lego Star Wars III: The Clone Wars’ (-29%) has been forced down the chart to No3.
EA’s highly anticipated ‘Crysis 2’ enters at the top of the All Formats Chart this week with EA’s biggest launch of the year so far. The successful PC gaming franchise from German developer ‘Crytek’ comes to consoles for the first time with Xbox 360 accounting for 57% of ‘Crysis 2’ sales, ahead of PS3 with 29% and PC 14%. LucasArts’ ‘Lego Star Wars III: The Clone Wars’ is also another new entry, debuting at No2 ahead of last week’s No1 ‘HomeFront’ (-47%) which drops to No3. It’s a big week for new releases thanks in a large part to the launch of Nintendo’s new 3DS console.
3rd to 7th May, 2011, Shoreditch, London: The countdown has begun to turn Shoreditch into a pulsating digital playground for the very first Digital Shoreditch festival this May. The festival will showcase the outstanding creativity thriving within London’s digital community, through a series of open houses, massive projections, interactive artworks, pioneering augmented reality games, and late-night digital parties, culminating in a one day summit.
UKIE welcomed the budget's focus on growth, particularly around supporting small businesses and encouraging external investment in the UK. Whilst UKIE was disappointed that industry specific tax breaks had not been introduced, UKIE was delighted to see that a number of measures that we actively lobbied for in the budget, this included: increases to the R&D tax credit rate; the number of University Technical Colleges doubled to twenty four; and measures introduced to help businesses access finance, such as changes to the Enterprise Investment Scheme.
THQ claim No1 on the All Formats chart for the first time since week 22, 2009 (UFC 2009: Undisputed) with a shiny new FPS called ‘HomeFront’ from Kaos Studios (360/PS3/PC). Those with long memories might remember Kaos’ first boxed release ‘Frontlines: Fuel of War’ on 360/PC which debuted at No4 in week 9, 2008. On Xbox 360 ‘HomeFront’ is certainly performing well considering that in week 1 in the UK it manages to sell around 82% of what Frontlines on 360 achieved over 3 years. EA’s ‘Dragon Age II’ drops to No2 (-68%) and Nintendo’s ‘Pokemon White’ also drops one place to No3 (-47%).