British Games Institute campaign launched

British Games Institute campaign launched today

Of the newly launched campaign for a British Games Institute, Dr Jo twist OBE, CEO of Ukie said:

We know games are an economic success story, but games are also a key part of culture and an important form of expression, not just entertainment. We have long supported the call for a dedicated and coordinated approach to supporting and funding content, talent and new ideas, to give our sector and businesses the cultural capital to innovate. In my own commissioning experience at the BBC and Channel 4, as well as the success Ukie has seen through our initiatives such as Games London and Digital Schoolhouse, the need to fund and celebrate the diversity of games as a key part of culture brings enormous longer term economic benefits.