Cambridge MP and Chair of the APPG on data analytics visits Ninja Theory's studio

Last Friday, Ukie organised for Daniel Zeichner, MP for Cambridge and Chair of the All Party Parliamentary Group on data analytics, to visit Ninja Theory’s studio and discover their innovative real-time cinematography technology.

During the tour, Daniel gained first hand insight into the technological innovation, art and design involved in producing video games, and Ninja Theory’s pioneering use of performance capture in games.

The subsequent discussion focused on the post-Brexit future of the UK games industry, as outlined in our State of Play report, and ensuring that businesses continue to have access to the top global talent they need to create innovative new products and services. We were delighted that the visit was featured in the BBC evening news where they highlighted the many high-skilled technical and creative roles that fuel the games industry.

Dr Jo Twist OBE, CEO of Ukie, said, “Cambridge has a rich history of games development and is one of the leading games clusters in the UK. It’s important at this time to demonstrate the innovation and creativity our sector generates, and we continue to work closely with government to ensure a competitive business environment and a successful future for the industry.”


Daniel Zeichner said: “Games companies in Cambridge don’t just rely on highly skilled workers from the EU. They also need a close relationship with EU member-states for data exchange and sales. The gaming industry is a great strategic strength for both Cambridge and the British economy. The Government needs to take all actions necessary to protect it from the turbulence of the current negotiations with the EU and a post-Brexit future.”

Nina Kristensen, Ninja Theory CEO said: ‘Along with the movie industry, video game development is one of the shining stars of the UK creative economy. UK game creators are developing global products that require teams of the very best talent from around the world to be made. Support from the government during these uncertain times is crucial in preventing a drain of staff and revenues to other countries.