Ukie takes UK games industry mission to ChinaJoy

Ukie is out in Shanghai this week with a mission of UK games businesses visiting ChinaJoy, in an exciting addition to our growing International Trade programme. This is the third time that Ukie have taken games companies on a trade mission to the show, but the first time that Ukie have hosted a UK Industry Stand in the b2b area. 

China Joy

The UK mission includes 30 delegates from 15 of the top UK games businesses:
Boss Mode Games
Cherry Pop Games
Milky Tea
Payload Studios
Scary Puppies
The Specialist Works
Steel Media
TAG Games

The delegates have a busy few days, which include visiting leading local studios in Shanghai, as well as meeting with Tencent's new PC digital division, WeGame. Following this there is a packed schedule of networking, press events and opportunities, and access to ChinaJoy's party scene when the business is over for the day. 

The UK mission businesses will each present to 160 leading chinese games companies and investors, as well as taking part in over 200 1-2-1 meetings between UK and international businesses, hoping to encourage investment. China has recently showed increasing recognition of the value in funding UK games talent, with Chinese businesses investing in UK giants Jagex, Splash Damage and Outfit7.

We're also really pleased to announce that a publishing deal has been reached between and Beijing Crazy Sports Industry Management, who met at last year's Ukie ChinaJoy mission. We hope that this year's delegation will be equally successful for the fantastic companies that have come to Shanghai with us. 

To find out more about Ukie's International Trade programme, which includes managed
stands at gamescom and GDC, check out our website here

There is still time to get invovled with our upcoming UK Industry Stand at gamescom, including some excellent sponsorship opportunities to get your games brand noticed on the stand. Speak to Alexa for details.