UK Videogames Industry Saw a Strong 2009 Industry looks forward to 2010

London, UK, 6th January, 2010 – Last year, 2009, shaped up to be the second-strongest year on record for the UK videogames industry according to UKIE (The Association for UK Interactive Entertainment) which today revealed annual sales figures from GFK Chart-Track. Total sales of all videogames software amounted to £1.621 billion, with growth in both the Xbox 360® and PlayStation® 3 formats. The total revenue for console hardware sales amounted to £1.06 billion, a decrease on 2008 mainly due to lowering average retail prices1.

Mike Rawlinson, Director General of UKIE, said: “We cannot forget that 2009 saw the UK economy in the grip of one of the most severe recessions of recent times, which has naturally impacted on the entertainment industry. It is not surprising that the UK videogames industry has weathered the economic storm so well as games represent great value for money.

“The UK videogames market is maturing – we are not seeing such explosive growth as in 2008, a sure sign that the market is coming of age. Consumers are shopping smarter and gaming is becoming more widespread across all demographics – this is demonstrated by the fact that a videogame (Call of Duty: Modern Warfare 2) topped the Amazon best-sellers chart for the first time in 2009. Thanks to continued innovation from games publishers and developers, opening up new types of games and gaming methods, more and more consumers are becoming gamers and the industry is reaching new audiences.”

Nintendo Wii® stormed the field with software sales of over 18 million units in the UK, retaining the title of Number One software format by units sold. Sony’s PlayStation® 3 also saw a dramatic increase by 14 per cent of software units sold, from 10.4 million units in 2008 to 11.9 million units in 2009. Overall, in 2009 UK consumers bought a total of 74.6 million videogame units – which works out at more than one per person in the UK.

However, it was Microsoft’s Xbox 360® which saw the biggest increase in software revenue in 2009, up four per cent from 2008 to earn £459 million and become the number one software format by revenue, overtaking the Nintendo Wii®.

The Sony PlayStation® 3 was the star console this year, posting a two per cent increase of units sold compared to 2008. However it still could not overtake the Nintendo Wii® which retained the lead as the most sold console of 2009. In total, 6.7 million videogame consoles were sold in the UK in 2009, which is one console for every nine people in the UK.

The total value of console/PC gaming peripherals was £630 million in 2009, with total sales reaching 35.8 million units.

Overall, the total gross generated in the UK during the first 52 weeks of 2009 from the sale of all videogames, software, hardware and accessories, was £3.311 billion. This equated to 114.2 million units sold all-told in the UK.

Note to Editors

1 The first 52 weeks of 2009 were compared with the 52 weeks of 2008, in order to produce a like-for-like sales analysis. 2009 was a 53 week year; the last 53 week year was 2004.

Please note: as Dixon Stores Group stopped reporting sales to GfK ChartTrack mid-year, software sales at PC World and Currys are not included in the figures for the full year. However, GfK ChartTrack has estimated the market for 2009 by extrapolating for the missing part of the year. In addition, GFK ChartTrack has made these estimates by only including entertainment software for the purposes of this analysis.

All sales information © UKIE/GfK Chart-Track

Contacts:
For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7300 6143 or E: press@ukie.info

About UKIE
The Association for UK Interactive Entertainment represents all the major publishers of games in the UK. Founded in 1989 to establish a specific and collective identity for the country’s interactive leisure software industry, membership includes companies publishing and distributing leisure software in the UK. As a gateway to Europe, UKIE works to protect, promote and provide for the interests of all its members as well as addressing issues that affect the industry as a whole such as age ratings, child safety and IP protection.

UKIE works with members and media to illustrate the beneficial contributions that the UK videogames industry makes to the British economy as well as its influence in other industries. In addition UKIE works with GfK Chart-Track to compile weekly, monthly and annual charts and sales reports for the UK market.