UK games market soars past £4.1bn

11 February 2016 - London, United Kingdom – Ukie and MCV’s annual Market Data Valuation Day reveals impressive growth in UK games market, which has surpassed £4.1bn for the first time

  • Overall 2015 games market in the UK worth £4.19bn – up £210m from 2014
  • Mobile market achieves best ever year and is worth £664m
  • New Specialist Gaming PC Hardware added to the data evaluation

Games trade body Ukie and leading games trade magazine MCV held their annual Market Valuation Breakfast today, where it was revealed that the value of the UK games market is up 5% from 2014, and now worth £4.19bn. Overall, the figures show positive growth across most of the categories of the UK games consumer market.

The biggest increase is seen in the mobile games market, worth £664m, an impressive £116m increase from 2014. Console hardware suffered a decrease in valuation, in 2015 being worth £689m, down from £915m in 2014.

For this year’s market valuation, Ukie and MCV added in a new category; specialist gaming PC hardware, which is worth £138m.

The market valuation has been calculated with input from leading data companies, GfK, IHS Technology, Neilson BookData, Official Charts company, NPD and Kantar. Representatives from some of these data companies spoke at a special launch breakfast held at Ukie this morning, where the figures were revealed for the first time.

All of the figures collected for 2015 and how they compare to 2014 can be seen below:

Component

2014 (£m)

2015 (£m)

Digital Console and PC

1082

1224

Console hardware

915

689

Peripherals and accessories

289

360

Pre-owned software

113

123

Books and magazines

23

16

Boxed Software

935

904

Mobile gaming

548

664

Toys

69

62

Events

6

6

Movies and Soundtracks

5

7

Specialist Gaming PC Hardware

N/A

138

Dr Jo Twist, CEO of Ukie, said, “This data shows the increasing strength of the games market and confident consumer growth in our industry. We’re pleased to see the market soar to nearly £4.2bn for the first time, which is a result of the constant creative and technological innovation in the UK industry, which makes our consumer market extremely strong. These statistics are hugely valuable to Ukie in our mission to promote the strength of our sector nationally - to investors, the media and policy makers – as well as internationally, where we aim to show that the UK is the best place in the world to make and sell games.”

Editor of MCV, Chris Dring, added, "Almost £4.2bn is an incredible result. And the figures show that there is opportunity across the industry, from games to accessories, past toys, books and events. Almost £1.9bn of the figures come from the booming digital sectors, which has become a major force for growth in games. But physical items still accounted for more than £2.3bn, so the results are positive for the entire business.

"Now we shall see what 2016 has in store with the arrival of new blockbuster games such as Uncharted 4, The Legend of Zelda and Gears of War, a rising tide of excellent looking independently-created titles, plus virtual reality and Nintendo's secretive new console, the NX."

Vaulation 2015

- ENDS - 

Contacts
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About Ukie
The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

Some of the campaigns Ukie has been working on include the next gen skills campaign which pushed for computer science to be put back onto the national curriculum, Askaboutgames.com - a website where families can learn about playing games safely and sensibly and Ukie Student Membership which bridges the gap between education and industry for students leaving higher education.

Website: ukie.org.uk
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