LONDON GAMES FESTIVAL 2017 DATES SET AFTER BREAKTHROUGH SUCCESS IN 2016
Thursday, 11 August 2016, London
- London Games Festival 2017 runs from 30 March to April 9
- Inaugural Festival saw over 38,000 visitors to 30+ events
- Games London programme also building throughout the year with trade missions and industry activity that has already brought in £8.5m of potential investment for games businesses in London and the wider UK
The London Games Festival will take place from 30 March to 9 April 2017, organiser Games London has announced, along with its plans to grow visitor numbers to 50,000 next year.
The first London Games Festival took place in April 2016 as part of the Games London three-year initiative delivered jointly by Film London, the capital's screen industries agency, and video games trade body Ukie (The Association for UK Interactive Entertainment).
Games London is backed by the Mayor of London, with funding worth £1.2m from the London Enterprise Panel. The three-year programme serves to promote the UK's games sector and seeks to make London the games capital of the world. Games London ultimately aims to attract £35m of investment to the capital and create 280 jobs, all while underlining the cultural significance of interactive entertainment.
The 10-day celebration in April 2016 welcomed over 38,000 people across 30 different events across 20 different venues and culminated in a games-themed street art commission across multiple London landmarks, from a pub in Walthamstow to the Leicester Square cinema district.
Over 50,000 are expected for 2017’s festival, which will run from 30 March to 9 April. The event will open with EGX Rezzed at Tobacco Dock (30 March to 1 April), with other events confirmed for the schedule including the British Academy Games Awards (6 April) and the return of Now Play This at Somerset House. Further announcements to come will detail activity around eSports, the Festival Fringe and a range of summits and lectures for professionals.
Also returning is the Games Finance Market (4 April to 6 April), an instrumental part of the Games London strategy. The Games Finance Market connects games developers and interactive content creators with investors and funders. In 2017 the event will double in size to welcome 60 investable businesses meeting 60 international investors.
Games London’s programme supporting games businesses has already brought in over £8.5m in potential investment to the capital.
The Mayor of London, Sadiq Khan, said: “London is a global destination for culture and creativity, and the interactive entertainment sector is playing an increasingly important part in this. Games London focuses on harnessing the city’s talent, with the ultimate aim of making London the world capital for video games. It’s fantastic to see the festival expanding in scope, reach and ambition, and connecting London-based talent with overseas investment partners – further proof that our city is open for business.”
Follow @londongamesfest on Twitter or head to www.games.london for more updates over the coming weeks and months.
For further press information, please contact:
Caroline Miller, Indigo Pearl
T: 0208 964 4545
Alex Deller, Film London
T: 020 7613 7682
M: 07787 254 250
Sophie Densham, Ukie
T: 0208 534 0590
About Games London
Games London is a groundbreaking new programme delivered by Film London, the capital’s screen industries agency, and UK games industry trade body Ukie. The project is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Panel. Games London partners include London & Partners, BAFTA, BFI, Somerset House and Gamer Events.
Over three years Games London will work on a number of initiatives to make London the games capital of the world. It re-established the London Games Festival in April 2016 with nearly 40,000 visitors joining to champion, promote and celebrate the culture and business of games. Other areas of activity include inbound and outbound trade missions and work connecting and supporting games development skills in London.
About Film London
Film London is the capital's screen industries agency. We connect ideas, talent and finance to develop a pioneering creative culture in the city that delivers success in film, television, animation, games and beyond. We work to sustain, promote and develop London as a global content production hub, support the development of the city's new and emerging filmmaking talent and invest in a diverse and rich film culture. Funded by the Mayor of London and the National Lottery through the BFI, we also receive support from Arts Council England, Creative Skillset and the Heritage Lottery Fund.
Film London's activities include:
- Maintaining, strengthening and promoting London's position as world-class city to attract investment through film, television, animation and games
- Investing in local talent through a range of specialised production and training schemes
- Boosting employment and competitiveness in the capital's screen industries by delivering internationally facing business development events
- Maximising access to the capital's film culture by helping audiences discover film in all its diversity
- Promoting London through screen tourism
Film London also manages the British Film Commission (www.britishfilmcommission.org.uk) through a public/private partnership which is funded by the Department for Culture, Media and Sport through the BFI, and UK Trade and Investment.
The Association for United Kingdom Interactive Entertainment (Ukie) is committed to supporting, growing and promoting the UK’s games and interactive entertainment sector through education, advocacy and practical support. Its network and membership includes all major UK and global games publishers, the best of the UK’s development talent – from start-ups and micro studios to globally renowned studios operating in the UK today, and the service companies that support the ecosystem. We represent these businesses and their products across PCs, consoles, mobile apps, Virtual Reality, Augmented Reality, and eSports.
Ukie’s activity focuses on:
- Working closely with government on issues surrounding our sector, including lobbying successfully for the 2014 Video Games Tax Relief, education and skills, age ratings, and protecting intellectual property rights
- Securing the talent pipeline by committing to skills development in the industry, continuing through careers via the Digital Schoolhouse programme, our student membership, mentoring and professional development training programmes.
- Promoting the industry by working with the media to raise awareness of the industry’s positive economic contribution and the societal benefits of games to policy makers, regulators and consumers.
- An intense International Trade programme, running UK stands at the biggest international industry events and recruiting companies for overseas trade missions
- Ukie commissioned the Blueprint for Growth report in 2015, an independent review of the UK games industry with recommendations for decision makers in Parliament for how the industry can grow by an additional £1bn annually.