The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here.
In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.
Or call +44 (0)20 7534 0580
Latest press releases
31 March 2015 - London, United Kingdom - Games London and Square Enix Collective announced as sponsors. Top games industry names confirmed as student team mentors
Ukie have announced their annual Student Game Jam is returning on 4-5 April as part of the London Games Festival. Now in its third year, the Student Game Jam will see 20 teams from Ukie’s Student Membership across the UK battle it out over 36 hours to win the Student Game Jam trophy.
15 March 2015 - London, United Kingdom – Ukie’s Digital Schoolhouse programme showcases computational thinking workshops and inspiring speakers at UK celebration of STEM subjects
Games trade body Ukie will be showcasing their range of computational thinking workshops run through the Digital Schoolhouse programme at the UK’s largest celebration of STEM subjects, the Big Bang Fair, from Wednesday 16 March to Saturday 19 March.
14 March 2015 - London, United Kingdom – Biggest ever UK Industry contingent flies out to leading games developer conference
09 March 2015 - London, United Kingdom – Games trade body submits nine proposals to the Treasury to support the growth of the UK games industry
Ahead of Chancellor George Osborne’s Budget announcement on 16 March, games trade body Ukie have put forward nine proposals to The Treasury which they would like to see implemented to further strengthen the UK games industry. The proposals expand on the five recommendations set out in Ukie’s Blueprint for Growth report, launched in November 2015.
11 February 2016 - London, United Kingdom – Ukie and MCV’s annual Market Data Valuation Day reveals impressive growth in UK games market, which has surpassed £4.1bn for the first time
8 February 2016 - London, United Kingdom – Ukie Careers Bar returns as part of the GamesIndustry.biz Career Fair at EGX Rezzed in April 2016
Ukie and GamesIndustry.biz, the world’s leading games trade website, are teaming up once again to bring the Ukie Careers Bar to the GamesIndustry.biz Career Fair. The long-running partnership will return to EGX Rezzed on 7-9 April 2016 at London’s Tobacco Dock to provide the future generations of games industry talent a valuable insight into how to break into this competitive industry.
05 January 2015 - London, United Kingdom – Ukie will bring a new event focussed on supporting business growth to Leamington, Leeds, Brighton and London over the next six weeks
As part of their commitment to supporting games businesses across the UK, Ukie have partnered with leading cloud computing company SoftLayer for a new free regional roadshow.
21 January 2016 - London, United Kingdom – UK games trade body agrees deal with leading user research company to provide new player experience reports
Industry-leading playtesting and user research specialists Player Research are introducing a series of new reports focussing on usability and player experience. Ukie have been appointed exclusive seller and distributor of these reports.
19 January 2016 - London, United Kingdom - £1.2m investment to help make London the world’s games capital
- Ukie and Film London launch ‘Games London’ to promote the UK’s wider games sector and make London the world’s games capital
- Mayor of London features in Minecraft, launching new initiative with £1.2m investment from the London Enterprise Panel
- London Games Festival, a major new consumer, cultural and business event for the global industry, to take place from 1-10 April 2016
03 December 2015 - London, United Kingdom – Ukie agrees deals to provide data to UK games companies
Games trade body Ukie has today announced agreements with leading data companies to support games businesses with bespoke data on the digital games market in the UK.