Data and industry statistics are important so we can tell our story. This page brings together the headline statistics that show how our industry has grown.
We've also compiled a huge repository of industry stats and data in our downloadable Games Industry Fact Sheet.
- UK success stories
- UK consumer market
- UK Games Map
- Economic Contribution
- Video Games Tax Relief
- UK esports
- UK mobile games
- UK player demographics
- Specialised courses and a qualified workforce
- Games-ready infrastructure
- Games Industry Fact Sheet
The UK has a long history of making world class video games. With the global games audience estimated between 2.2 and 2.6 billion people and the global market expected to grow from $101.1bn in 2016 to an estimated $128.5 billion by the end of 2020, the opportunities for the UK games industry have never been greater.
As of August 2017, there are 2,175 active games companies in the UK (UK Games Map), operating at all sizes and scales, with world-class talent across the full spectrum of games technologies - from mobile, PC and console, to fast-developing sectors such as VR / AR, esports and Artificial Intelligence.
Recent global UK successes include:
- Grand Theft Auto V by Rockstar Games, the fastest selling entertainment product of all time, grossing $1bn worldwide in just 3 days. By November 2016, it had sold over 85 million units worldwide and is the top selling game of all time in the UK, generating over £240m from more than 6 million physical copies sold - or roughly 3.5 sales per minute (Ukie / GfK), as well as being the top-selling game in the US in terms of both revenue and units. GTAV still continues to defy expectations, returning to the top of the UK chart in January 2017, 3.5 years after it was first launched.
- Batman: Arkham Knight by Rocksteady Studios, the fastest-selling game of 2015 and winner of multiple awards, including the 2015 BATFA for Best British game.
- Monument Valley by ustwo, downloaded over 26 million times and winner of 20 international awards, including Apple iPad Game of the Year 2014 and the 2015 BATFAs for both Best Mobile & Handheld and Best British game.
There are plenty more. We support the Creative Industries website which features more great UK games stories.
- The UK is the 5th largest video game market in 2017 in terms of consumer revenues, after China , USA, Japan and Germany. Approximately 32.4m people in the UK play games.
- The UK consumer spend on games was valued at a record £4.33bn in 2016, up 1.2% from 2015 (£4.28bn):
- 2016 was the biggest ever year for games software, exceeding £3bn in sales for the first time, driven by record results in both Digital and Online sales (£1.22bn, +11.1%) and Mobile Games, which achieved revenues just short of £1bn (£995.1, +16.9%). Boxed software remains a substantial factor in software sales, despite the general trend towards digital, achieving £766.7m in sales in 2016 (-15.2%).
- The impact of VR and esports drove a huge increase in PC Game Hardware (£258m, +64.3%), with UK VR Harware (headset) sales tracked for the first time, valued at £61.3m in 2016.
- The games industry's impact on broader sectors also showed a record year, with increased sales across game-related toys, merchandise, books, movies and sountracks, as well as game-based events around the UK, contributing to a record £100.5m in revenues across these segements.
- More detail is available here.
The 2016 UK Games Industry Consumer Spend valuation was made possible thanks to data partnerships with GfK Chart-Track, SuperData, Kantar Worldpanel, NPD, Nielsen BookScan, The Official Charts Company and ABC. Contact details for these companies are available via clicking the "Read more" button below.
Books: Nielsen BookScan - Scott Morton, Media Analyst, Scott.Morton@nielsen.com, 01483 712 294
Boxed Software, Console Hardware, Perihperals & Accessories: GfK Chart-Track - Dorian Bloch, Business Group Director, firstname.lastname@example.org, 020 8600 0547
Digital and Online, Mobile Games, VR Hardware: SuperData - Joost van Dreunen
Magazines: ABC - Richard Gentle, 01442 870 800, email@example.com
Movies & Soundtracks: The Official Charts Company - Chris Austin, Head of Operations Executive, Chris@officialcharts.com, 020 7620 7450
Pre-owned Software: Kantar Worldpanel - Fiona Keenan, Fiona.Keenan@KantarWorldpanel.com, 020 8967 4590
Toys: The NPD Group, Inc. UK - Jez Fraser-Hook, Executive Director, Jez.Fraser-Hook@npd.com, 01932 359 989
Looking at an alternative source of software sales data, according to the Entertainment Retailers Association (ERA), UK game sales in 2016 generated more revenue than either video or music, increasing by +2.9% to £2.96bn, . This record figure makes the games market 1.3 times the size of the video market (£2.25bn) and 2.6 times the size of music (£1.1bn).
While physical sales of games declined -16.4% from £927m to £776 in 2016, digital sales increased +12.1% to £2.18bn, more than making up the difference. Physical sales were also down in both video and music, with video seeing a greater decline of -17.1% and music down -7.3%.
ERA also found that the 2016 digital sales of games (£2.2bn) was larger than the combined digital sales of video and music (£1.9bn).
Electronic Art's FIFA 17 was the highest selling entertainment product in 2016, selling 2.5m units, approximately 9% more sales than Star Wars: The Force Awakens, which sold 2.3m units.
ERA Entertainment Sales 2016
In September 2016, Ukie launched the UK Games Map, the first interactive, real-time map of the UK games industry.
Built in partnership with Nesta, the UK's innovation foundation, the UK Games Map builds on the methodology established in the 2014 Ukie/Nesta report 'A Map of The UK Games Industry' to provide the most complete dataset of the geography of the UK games industry ever compiled. A more detailed description of the UK Games Map can be found here.
The UK Games Map is constantly being updated with new data from across the industry - since launch in September 2016 there have been more than 720 updates to company data on the platform.
- There are 2,175 active games companies in the UK (listed in the map, as of August 2017)
- 2,625 UK games companies have been mapped to date
- 68% of UK games companies were founded since the beginning of 2010
- Only 41% of UK games companies use the right Standard Industrial Classification codes
- The map also lists 149 games industry service companies and 231 games-related courses across 94 universityies and academic institutions.
- As of August 2017, there 23 towns / cities that are home to more than 20 games companies, the top 10 of which are listed below:
|Town / City||No. Companies|
|Guildford and Aldershot||67|
|Slough and Heathrow||63|
In February 2015, the BFI published a report covering the games industry's economic contribution to the UK, entitled 'Economic Contribution of the UK’s Film, High-End TV, Video Game, and Animation Programming Sectors'. It can be downloaded in full via the BFI website.
Findings from the BFI's Economic Contribution report:
- The core UK games industry directly employs 12,100 full-time employees (FTEs). This is split into 9,400 FTEs working in game development, 900 in game publishing and 1,800 in games retail.
- The core UK games industry also contributed £755m in direct GVA to the UK economy: £639.1m from development, £63.3m from game publishing and £53m from game retail.
- In 2013, taking into account the total economic contribution (including multiplier and spillover effects), the core UK video games industry supported 23,900 FTEs of employment, generated £1.4bn in GVA and contributed £429m to the Exchequer.
Video Games Tax Relief (VGTR) has been available for qualifying games companies to claim since April 2014.
According to earlier data released by HMRC in July 2017, Video Game Tax Relief has provided £119m to UK studios across 420 claims since the relief was launched in April 2014.
Of that total, £73m was paid out relating to 280 claims in the financial year 2016-17, representing a 60% increase in payments from 2015/16 (£45.5m) and a 115% increase in claims (up from 130). 90 video games claiming VGTR were completed in 2016-17, representing UK expenditure of £163 million.
To date, a total of 295 video game productions have to claimed the relief, supporting over £690 million of UK expenditure.
The latest end-of year figures for games certification numbers are:
|Certification||Number||EEA/UK spend £m||Total Budget £m||EEA/UK spend as a % of total budget|
However, in October 2017 the BFI released further data showing that 161 games received final certification between 1st Jan to 30th September 2017, representing £136.8m EEA/UK spend from a total budget of £159.5m. This is a 25% increase in the number of games, but a slight decrease of -3.8% in EEA/UK spend over the same period the previous year. Looking at interim certifcication in the same period, 130 games were interim certified (-9.7%) representing an £296.6m of EEA/UK spend (-2.3%) and a total budget of £319.6m (-11.5%).
- Final certification covers games that have been completed and released, and have claimed their tax relief.
- Interim certification covers games that are still in development but have been approved for the cultural test.
- Some games that have progressed from development to completed and released since the launch of the VGTR may be counted in both Interim and Final categories.
Since the relief was introduced in Apr 2014, the number of games gaining final and interim certification has increased significantly year-on-year. In the financial year 2016/17, 212 games received final certification while 187 received interim certification, an increase of +59.4% and +38.5% on the previous year respectively.
- In FY2016/17, the 212 games that received final certification had a total budget of £258m, £220.4m of which was spent in the UK. For the 187 games recieving interim certification, the total budget was £482.2, £412.2m of which was spent in the UK.
- Median budget for the projects applying for VGTR has also shown a huge year on year increase, rising from £0.2 million in 2014 to £0.7 million in Q1 2017.
- Games qualifying through the 'cultural test' typically receive a return of about 20 per cent of their development costs.
- The BFI publish as list of all video games certified as British through the video games cultural test, which can be downloaded here.
- In 2016, the UK esports audience will grow to 6.5 million people, with 3.1 million watching more than once a month. The audience is expected to grow 7.5% year-on-year to reach 8 million people by 2019.
- According to PWC, the UK esports market will see a 27.6% CAGR, reaching £8m in consumer ticket sales by 2021. Digital advertising in esports will increase to £12m by 2021, a CAGR of 46.2%.
- Esports is popular with "milennials" in the UK, with the 21-35 age group representing 63% of the market. Women make up 31% of the audience and are most likely to watch when aged between 21-35.
- The largest prize pool held in the UK date was the $765,000 ECS Season One Final, held at Wembley SSE Arena in June 2016.
- The UK is the home to some of the world's top esports talent. One of the UK's leading esports teams, Team Dignitas were acquired by the owners of the US basketball's Philadelphia 76ers in September 2016.
- Major UK football clubs including Manchester City and West Ham have signed professional esports players.
- The UK's largest gaming retailer, Game, acquired Multiplay, one of the UK's longest established esports businesses, for £20m.
- There is also growing grassroots esports scene in the UK's universities, with 3,000 players in the National University Esports League, representing 110 universities.
- There are 1,483 active games companies making mobile games in the UK (as of August 2017). (UK Games Map)
- The UK has the largest mobile games workforce in the EU, with 5,000 full-time employees. This represents nearly a quarter of all 21,000 mobile game jobs across the EU. (Deloitte and ISFE)
- 71% of UK adults (approx 40m) own a smartphone and 59% of UK households (approx 15.9m) own a tablet. (Ofcom, Q1 2016)
47% of UK smartphone owners use apps on their phones to play games – more that use apps for online banking (40%) or reading the news (33%).
- 44% households own an iPhone, 46% and Android phone and 12% a Windows phone. (2015 Q1, GameTrack)
- The free apps with in-app purchase model is king, representing 76% of the revenue share of the UK for apps (Distimo/AppAnnie)
- In terms of revenue per download, the UK is best positioned in western Europe with a potential profit of $0.47 per download. The UK is more profitable than Germany, United States and China. (Distimo/AppAnnie)
There are several different estimations for UK player demographics available:
- In 2017, 32.4 million people play games in the UK. Spending $4.2 billion this year, they make the UK the 5th largest games market in the world.
- The UK mobile market is very evenly represented between the genders, with a 48% female / 52% male split between those who are playing more than once a month.
- 32% of UK players play mobile, console and PC games.
- In 2016, there were 31.6m players in the UK, approximately 50% of the total population. Of those that play games, 59% of them spend money on games, annually spending an average of $206 per player.
- There are 18m people aged between 6 and 64 playing games in the UK, or 38% of the population in that age group. (2016 Q4)
- On average, 11 to 64 year-olds in the UK spend 8.9 hours per week playing games. (2016 Q4)
- Across all UK 6-64 year olds, 22% (10.5m) played packaged games, 18% app games (8.8m) and 21% (10.2m) online games. (2016 Q4)
- Similarly, 23% (10.9m) play on consoles, 22% (10.6m) on computers, 18% (8.8m) on smartphones, 14% (6.8m) on tablets and 9% on handhelds (4.2m). (2016 Q4)
- 57% players in the UK are male and 43% female. The largest single age/gender demographic is 15-24 year-old males, making up 16% of all players. (2016 Q4)
Internet Advertising Bureau
- In 2014, IAB released the below infographic from their 'Gaming Revolution' study:
- UK higher education is a strong supporter of the games industry. 60 universities/colleges provide 215 undergraduate and 40 master video game courses throughout the UK in 2014. (Creative Skillset)
- 23% of the courses are in London, 18% in the West Midlands and 16% in Yorkshire and the Humber: these 3 regions cover 57% of all courses provided. (Creative Skillset)
- The top 3 universities in number of courses provided are: Staffordshire University (29 courses), University of East London (17 courses) and Sheffield Hallam University (16 courses). (Creative Skillset)
- The computer games workforce is highly qualified, with 63% having a degree compared to 57% of the wider Creative Media workforce and 37% of the wider UK economy in 2011. (Creative Skillset)
Mobile phone and broadband penetration are key drivers for the UK games industry. Ofcom's 'Communications Market Report 2017' report contains substantial data and analysis on the UK telecommunications network.
- 88% of UK households have access to the internet, an increase of 2% on 2016. There are 25.3 million fixed broadband connections, 10.8 million (44%) of which can be classified as super-fast (more than 30Mbps).
The Games Industry Fact Sheet is a compilation of hundreds of facts, stats and snippets about all aspects of the UK and global games industry.
It's a big document, but there's a good chance it has what you're looking for! If in doubt, please contact Luke.