What’s big, bright and was worth £5.11bn in 2017?... Interactive entertainment in the UK.
The focus of national days can vary from baked beans to celebrated three-day bank holiday weekends. They come and they go, but some are dearer to us than others. National Video Games Day brings feeling of excitement in the air at Ukie, so we thought it was the perfect opportunity to shout about what makes this sector so great. Every day we see the innovative work the UK games sector achieves in the name of creating games, but sometimes we forget to realise that not everyone notices.