Ukie hotline: Stefano Petrullo discusses PR
PR and gaming go hand in hand, with strategies almost being as crucial as the creation itself, having an understanding in today’s climate of PR strategy is essential, no matter the size of your company. In light of this, Industry veteran Stefano Petrullo founded Renaissance PR, to provide a unique non-formulaic approach to public relations, which has gone on to be nominated for several awards, winning TMT News’ Best PR Gaming Professional in 2016.
Games industry visits 10 Downing Street.
Senior games and esport industry figures, including Ukie CEO Dr Jo Twist OBE, Ukie Chair, Noirin Carmody and representatives from PlayStation, ESL, SEGA, Team Dignitas, Ninja Theory, Media Molecule and more, attended a Creative Industries reception last night at 10 Downing Street, hosted by the Prime Minister.
Apprenticeships are continuing to rise in popularity, with businesses finding it increasingly difficult to source talent in the UK, apprenticeships are becoming a cost effective, cost efficient way to tailor employees to each individual organisation’s needs.
We’d like to introduce a couple of new faces who have joined the Ukie and Games London teams over the last couple of weeks.