The Industry

The UK’s videogames and interactive entertainment industry is one of the biggest in the world.  The UK boasts 48 of the world’s most profitable games studios, all of which have a proven track record of developing, publishing and distributing first-class content. From Tomb Raider to Grand Theft Auto to Little Big Planet, UK-made games rank among the most popular in the world.

The interactive entertainment industry is a highly skilled, growth industry of the future, and UK's interactive entertainment industry alone is projected to grow 7.5% between 2009 and 2012.

A large part of the success of the UK videogames sector can be attributed to the skills and creativity of its highly talented employees. 80% of UK based videogames workers are educated to degree level, compared with 24% of the UK working age population.

With one in three people now describing themselves as gamers interactive entertainment is more popular than ever before, with games being played by people of all ages at home, online, and on mobile phones. Games cover a range of genres and styles, including hardcore games, casual games, social games and MMOG (Massively Multiplayer Online Games). Games are also increasingly used in the classroom as educational aids, and as part of an active and healthy lifestyle, endorsed by the Department of Health’s Change4Life campaign.

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