The three-year programme will promote the UK's wider games sector and position London as a world-leading cluster for games and interactive entertainment.
The project will deliver:
- A new annual London Games Festival to celebrate the industry’s huge cultural and economic contribution to London and the wider UK
- A new international business-to-business networking event to attract top investment to the UK
- Inbound and outbound trade missions to promote the tax relief and the sector overseas
- A range of training and skills initiatives
An exciting new annual London Games Festival in April 2016 is at the heart of the initiative, with 15 official events across 10 venues in the capital between 1-10 April 2016. The festival will host new consumer, cultural and business events, highlights of which include:
- Now Play This: a unique, exciting consumer-focused programme at Somerset House (1 April – 3 April) which will showcase a diverse range of games and interactive experiences
- The brand-new Games Finance Market (5 April - 7 April), a first of its kind event that which will connect UK games businesses with international investors and attract top investment to the UK
- A series of insightful ‘LGF @ BFI’ talks (4 April) programmed and presented by London Games Festival in partnership with BFI Southbank
- The inclusion of already influential global events: British Academy Games Awards (7 April) and Gamer Network’s Rezzed (7 April - 9 April)
- An inspiring cultural programme that helps change perceptions of games and champions the medium as a cutting-edge art form - plus a London Games Festival Fringe of alternative and exciting smaller events
Ukie and Film London will be working with a range of other partners to deliver this activity, including BAFTA, London and Partners, Gamer Network, Somerset House and the BFI.
Games London is expected to raise £35million in new revenue for our games and interactive entertainment businesses, adding nearly £10million to the London economy. The programme will also help London’s games companies capitalise on the Video Games Tax Relief (VGTR), launched following successful lobbying by Ukie in 2014.
The plan was announced via an in-game press conference featuring Mayor of London Boris Johnson, in one of the biggest video games in the world: Minecraft.
Contact the Games London senior programme executive Michael French to find out more or get involved.
For all the information about Games London and the London Games Festival, visit the Games London website – and meet #MinecraftBoris