Ukie and University of Sheffield launch largest ever games industry diversity census

UK Games Industry Diversity Census

Ukie has today launched the UK Games Industry Diversity Census, which aims to produce the most detailed analysis of workforce diversity in our sector ever conducted. 

In order to ensure that this research meets the highest standards, the census will be conducted, administered and analysed entirely independently of industry, by our partners the University of Sheffield. Their experienced team of academic experts have helped us build a survey that investigates a detailed view of diversity, approaching sometimes sensitive topics in a respectful manner, but still importantly remaining comparable to other National datasets.  

The university’s robust approach also ensures that we meet the highest standards in terms of data security and privacy, with appropriate ethical considerations and entirely in-line with GDPR and other data-related standards. To this end the collaboration also included legal experts from the University of Leeds. Funding for this collaboration was provided by the Arts & Humanities Research Council.

Throughout the design of the census, we have also consulted with games businesses of all sizes and leading industry diversity and inclusion groups, to ensure that both the questions and results are sensitive to and meet the needs of our industry. 

The online multiple-choice survey takes an average of 4 minutes to complete and uses anonymised data collection methods to ensure it will not be possible for any individual or companies to be directly identified within the data. Any information gathered will only be used in aggregated form to give high level analysis of the make-up of the UK games industry.  

The census comprises three broad sections: your role, your characteristics and your background. Your role helps us understand what kind of job you have and what kind of business you work for; your characteristics include the kinds of things you might expect, like age and gender, as well as wider questions such as caring responsibilities. Finally your background covers the sort of family and economic circumstance you grew up in. Every question has been carefully considered and many directly mirror those in other national data sets. All questions are optional.

Crucially though, we need industry support to help the initiative succeed. To that end, we are delighted to already have confirmed participation from many UK games companies, including SEGA Europe, Creative Assembly, Hutch Games, Ustwo Games, Dovetail Games, Mediatonic, Coatsink, NaturalMotion and nDreams.

Industry initiatives Autistica, BAME in Games, Gayming Magazine, G into Gaming, POC in Play and Women in Games are also supporting the push, to ensure that we drive the census as far and wide as possible.

But while these companies and groups have given us a great head start, we need further support from games businesses of all shapes and sizes, throughout the UK, to ensure that the results are as representative of our sector as a possible.  

That’s why we need everyone, from micro-indies to mega-multinationals, to join the census and deliver the essential data we need to shape the future diversity of our industry. 

How to participate:  

There are two main ways that you can support the census:  

Larger games businesses 

If you run a larger games business (e.g. 20+ people), or occupy a senior position within a business where you’re able to circulate the census – we've created a launch pack to help you spread the survey across your team. This will include all the legal and process documentation you may need.   

Contact or and we’ll send you a pack through, as well and answer any questions you may have,

Smaller games businesses / individuals  

For smaller games businesses, or if you’re an individual working in the sector and want to contribute your information, we have a direct sign up link for the census. Please feel free to circulate this link to other industry colleagues and to the rest of your teams.  

Take the Census here

If you have any questions or would like any further information about the diversity census, please contact Or, for media enquiries, contact