The British Esports Association is a not-for-profit organisation designed to support and promote esports in Britain, with a focus on the grassroots level.
The aim is not to push esports as a sport, or as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other benefits when done in moderation. Esports also promotes teamwork and communication, develops communities and provides jobs. See our careers advice section here.
Our three aims are to: