UKIE Member

deltaDNA puts the power of data in your hands providing flexible Player Relationship Management (PRM) technology to maximize player engagement for Free-2-Play Games, Social Casino and Real Money Gambling. 

Launched in 2010, the co-founders of deltaDNA combine games industry heritage and marketing analytics expertise to create the games industry’s first dedicated real-time personalization and player insight platform.

With cross-platform and rich data capability, the end-to-end solution enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in real time.  Being responsive to players significantly increases engagement to unlock retention & monetization.

deltaDNA’s F2P game health check service Benchmark ensures your games create an engaging player experience that drive retention and revenues. Using evidence-based research, Monetization, Retention, Engagement and Virality are assessed and compared against industry best practice F2P game design. 

Benchmark is part of deltaDNA’s end-to-end Player Relationship Management solution. With cross-platform support, the player insight and game personalization platform features FREE Performance Dashboards, advanced data mining, A/B Testing and 3D segmentation tools as well as technology to target player groups in real-time through in-game balancing and messaging. 

deltaDNA is offering a free Benchmark assessment worth £6000 to all Ukie members who sign up to the OnDemand portion of the deltaDNA service for a minimum of three months.


Company Category


0131 557 0639

Offices & buildings

Main Office

25 Greenside Place