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We represent the wider UK games industry and always want to hear about any issues that games businesses are facing. If you want to get involved with what we do or just want to speak to someone about what we do please let us know.

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Our Sub Groups

One of the best ways to get involved if through our programme of special interest groups. These groups are chaired by Ukie members and give games businesses the chance to discuss key issues that they are facing and work together at finding industry-wide solutions.

Anyone from a Ukie member business can join a group so get in touch with the contacts below if you want to get involved.

Equality, Diversity & Inclusion Group (EDI)

Chair - Daniel Wood, Ukie (

The Ukie EDI Group is dedicated to supporting an inclusive game development industry regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion or specific economic background.

Our aim is to identify areas where the industry can support and develop a diverse pool of creative talent, and deliver specific and measurable results in achieving these goals.


esports Group

Chair - David Yarnton, Gfinity; Ukie contact Daniel Wood (

Esports is one of the fastest growing sectors within the interactive entertainment industry. The UK has a strong and vibrant market but is not yet competing on a global level. The esports Sub Group brings together leading esport event and service companies and content owners to identify opportunities and lead growth and expansion within the UK.

IP Group
Chair - Neil Boyd, Nintendo; Ukie contact Mo Ali (

Picture of Neil BoydOur IP Sub Group meets every 6-8 weeks to discuss latest IP related issues and shape Ukie’s overall IP strategy. Recent Sub Group activity has focused on gaining member input on shaping the IP Protection services that will be offered to as part of the membership to members from September.

If you would to join the group, know more about the IP Protection services or just be added to the mailing list do get in touch with Mo.


Mixed Reality Group
Chair - Simon Barratt, Coop Innovations; Ukie contact Luke Hebblethwaite (

Simon BarrattThe Mixed Reality Group exists to provide support and identify opportunities and lead growth and expansion within the Virtual and Augmented Reailty sectors in the UK.




Policy Group
Chair - Andy Payne, AppyNation; Ukie contact Tim Scott (

Picture of Andy PayneThe Policy Sub Group exists to lead member input on Ukie’s policy and public affairs strategy, to advise on political issues, to assist with the preparation of consultation responses and other submissions to government, and to provide a focal point for all Ukie engagement with members on political issues. Over the next twelve months it will lead on delivery of a major policy research report and guide the political engagement strategy build around that report.


PR & Communication group
Ukie contact Daniel Wood, (

The PR & Communications sub group work on industry messaging and press relationships. Current projects also include developing content for the Positive PR campaign 2019.