International Trade - Crayfish Webinar: WeChat The Super App - How to Engage Digitally in China?

If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. In fact, Weibo, WeChat, Youku and more are the main social media channels in China. So how can you use WeChat for business from a marketing perspective?

Check out Ukie Member Crayfish here:

Watch this webinar to understand the following:

  • A basic introduction to WeChat and its ecosystem
  • Which account should I use?
  • How do I register an account as a foreign company?
  • How to increase my WeChat official account followers?

Speaker: Jiao Li, Co-Founder of Jiao Li is Co-Founder of, the leading multi-platform service provider offering expertise, connections, and capital to enable businesses to achieve better engagement with China. Jiao joined as the co-founder in 2018 and has led the marketing, sales, platform and product development for the company. She also assists clients with their China-related research, strategy development, and marketing initiatives. Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at the London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced eCommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.