Our campaigns

We run several high profile campaigns to support the UK's games and interactive entertainment industry.

Games London

Games London LogoGames London is a groundbreaking new project delivered by UK games trade body Ukie and London screen industries agency Film London, funded by the Mayor of London. The three-year programme will position London as a world-leading cluster for games and interactive entertainment, promote the wider UK games industry and celebrate the culture of games in the UK. 

An exciting new annual London Games Festival in April 2016 will take centre stage of the initiative, with 15 official events across 10 venues in the capital between 1-10 April 2016.

FInd out more here


Giving parents and carers the answers

AskAboutGames Games are played by millions of people every day and parents or carers often want to know how that can make sure that their children are playing games safely and sensibly.

We set up askaboutgames to give people a place to learn more about age ratings, parental controls, in-app purchasing and for them to ask questions.

It now has close to 30,000 visitors a week. Any games business can use the logo and link to the site.

Get the askaboutgames asset pack


Helping teachers and children to code

Digital SchoolhouseUkie’s Digital Schoolhouse powered by PlayStation, sponsored by SEGA and Warwickshire County Council uses play-based learning to engage the next generation of pupils and teachers with the new Computing curriculum (introduced in September 2014).

Workshops are hosted by Digital Schoolhouses (usually secondary schools) and taught by their appointed Digital Schoolhouse Lead Teacher (DSLT) to visiting primary schools. The programme ensures it’s teachers are ever-empowered, confident and inspired to deliver Creative Computing in classrooms across the UK; providing free online adaptable resources, ingenious training and opportunities. All of this, underpinned by academic research and education philosophies.

Get in touch with Programme Director Shahneila


Bringing Next Gen Skills to the UK's classrooms

Next Gen Skills LogoOur Next Gen Skills campaign has achieved great success in getting computer science back on to the national curriculum. The campaign’s new focus in 2013 is promoting the importance of art combined with programming to policy makers.

It is essential that we have enough talented artists coming through our schools, not just for the games industry but other sectors too, like visual effects and design, to grow their businesses.

Get in touch with Campaign Manager Theo


Inspiring the next generation 

VGA logoInspiring the next generation of talent is vital for the games industry. Since launching the Video Games Ambassadors scheme, we now have over 120 VGAs operating throughout the country. Last year VGAs spoke to over 8,000 UK school children.

We are looking for more people to become VGAs to share their experiences about making and selling games, telling their stories about how they got to be in their position – whatever their position. Our current ambassadors have done fantastic work inspiring thousands of kids since 2011 and we want different faces - including more women from the industry - whether you are in development, marketing or any other part of the sector, to sign up and inspire. The site will develop to be a place for ambassadors to support each other and share useful materials.

Sign up as Video Games Ambassador