Ukie Hotline 2020: Andy Payne

Information & Contact Details

Andy Payne from The Producers, Just Flight, AppyNation, British Esports Association, The Dairymen, UK Gambling Commission, Good Shepherd is available to answer questions on the Ukie Hotline. Read on for more information.  

About Andy

Andy is an experienced video game entrepreneur of 34 years and has worked with many of the world’s top studios & publishers, running Mastertronic from 1988 – 2015.  He chaired the trade body Ukie from 2005-2015 and is still a board member.  He is a board advisor at games developer Bossa Studios and a founder of games industry charity, GamesAid, where he is now a Patron, as well as working closely with BAFTA to develop their presence in games.  Andy founded mobile & tablet specialist AppyNation and Good Shepherd, which is the world’s first equity-based crowdfunding platform for games and movies.  Andy was the founder of simulation specialists Just Flight and a VP of games charity, Special Effect. Andy also sat on the Creative Industries Council 2010-2019, which reports directly to DCMS and BEIS, as well as being a founder of the UK Crowdfunding Association.  Andy is chair of The British Esports Association and a board adviser to the world’s biggest esports company, ESL and sits on the Creative Industries Federation UK Council. Andy also chairs the Digital Advisory Panel at the Gambling Commission.

Andy is also a founder of the British Games Institute, a founding patron of The National Video Games Museum located in Sheffield and a patron of the Creative Computing Club Foundation in Suffolk.