Market & Sales Forecasting

16 October 2015

Ukie has teamed up with the CIM (Chartered Institute of Marketing) to create a brand new course. It has been designed specifically for people working in the fast moving games industry and related markets and should be suitable both for game developers and publishers.




Ukie, 21 - 27 Lamb's Conduit Street, London, WC1N 3NL


16 October 2015


09:00 for 09:30 start



Content includes (outline agenda)

  • The critical importance of good forecasting and the implications of getting it right, wrong or somewhere in between (some idea better than no idea!)
  • A look at some classic games industry forecasts – optimistic, pessimistic and, of course, realistic
  • An overview of the key professional – and practical! – forecasting tools and techniques, some of which are ‘subjective’, opinion-based, others of which are ‘objective’ and data/information-based
  • ‘Hands on’ forecasting using both heads and hands with the latter mainly on keyboard and/or mouse using Microsoft Excel®

Is this course right for me?

This workshop provides an overview of how to determine market size, growth, share, etc., as well as project or forecast where it/they are going – or are at least likely to go. It’s part art, and (increasingly) part science!

As forecasting specifically – and marketing generally – is becoming much more data driven, this workshop should appeal to the more quantitatively- oriented folk out there, and because the workshop is centred on a number of Excel® spreadsheets (free take-away, by the way!), it will be particularly useful to those with reasonable skills/proficiency in this area i.e. you’re pretty comfortable with the 5 or 10% of potential functionality that the vast majority of people actually use!

The workshop could be of interest to anyone who is actively involved in the preparation and evaluation of market and/or sales forecasts e.g. marketing, sales and/or product managers, game developers and/or publishers, etc.

Please note this is a hands on course using Excel and you will need to provide your own PC with Excel.

Who will train me?

Tony Rowe’s first marketing job was quite an unusual one – ‘Marketing Controller’ – where the emphasis was on marketing measurement and accountability. Since creating his own training and consultancy business in 1994, he has gone on to develop, as well as deliver, a world leading set of metrics workshops that thousands of people from all kinds of organisations (big and small, commercial and NFPs…) have benefited from.

Costs of all day course

Ukie members receive the discounted cost of £120 plus VAT
Non-ukie members (but part of a games business) £230 plus VAT

Please note that the standard CIM price for this course is £575 plus VAT. As a channel partner of CIM we are able to pass on our negotiated discounts to members.

Not a member? Join now to get your discount

CIM Continued Professional Development

CPD is also an option for all participants in the programme; register with The CIM.

CPD programme an individual must be at least an Affiliate member. The cost to your organisation of Affiliate membership is £144 per person; for groups with over 10 employees this cost can be reduced.

In order to gain Chartered Marketer status an individual must be a Member of The CIM (MCIM) and have completed 2 consecutive years of 35 hours of CPD per year.

Please click on this link for more information about Chartered Marketer status.

Please note all CIM professional qualifications and training carry CPD hours that can contribute towards Chartered Marketer status.

Supported by Creative Skillset

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