Introduction to PR Strategy and Planning Campaigns

29 February 2016

This PR workshop will show you how to pull together a professional, strategic PR campaign from scratch. You will learn how to follow a step-by-step process, from taking a brief to finalising plans and getting sign-off. 

Ukie has teamed up with the Chartered Institute of Public Relations to bring you this course, which was previously run as a pilot and has been tailored for the games industry by PR professionals.










Non-member price

£450 + VAT

Ukie-member price

£350 + VAT : login to receive this price

Booking information

Pay by credit card now or contact Jenny for other payment methods and discounts for multiple bookings

This workshop will show you how to pull together a professional, strategic PR campaign from scratch. You will learn how to follow a step-by-step process, from taking a brief to finalising plans and getting sign-off.


Ukie members: £350 + VAT 
Non-ukie members: £450 + VAT 

Discounts are available for multiple bookings, please contact Jenny to book.

The CIPR typically charges £550, as a channel partner we're able to offer fantastic discounts for Ukie members and non-members alike.

Not a member? Join now to get your discount


Participation in the workshop will provide you with the knowledge to:

  • Take and interrogate a brief
  • Conduct in-depth research and interpret findings in an intelligent way
  • Understand the difference between objectives, strategy and tactics
  • Demonstrate commercial value and return on investment
  • Structure your work to build an irrefutable business case demonstrate commercial value and return on investment
  • Agree and refine messages
  • Develop creative ideas that fit strategically
  • Evaluate campaigns effectively

What to expect:

  • Games-specific case studies
  • Practical tools and templates
  • An interactive, workshop-based day
  • An opportunity to gain feedback on your own PR campaigns

Is this course right for me?

The workshop would be of interest to anyone who takes responsibility for creating a PR campaign from beginning to end, whether for the first time or as a refresher for experienced PR professionals looking to refine their skills.

The course is suitable for marketing and public relations managers, executives or assistants, professionals working in communications, marcomms or community-focused roles, and is ideal for developers and publishers alike.

Testimonials from October 2015's pilot participants

"Thanks to the training course, I'll use tools differently to analyse reach at both the start and end of a campaign."

"Useful sites and tools recommendations."

"Good to learn about the different tools that can be used."

"A really great session."

Who will train me?

Andrew Smith MCIPR is Managing Director of escherman, a specialist online PR, SEO and analytics consultancy. With a career spanning 29 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world's biggest brands including IBM, CapGemini, MySQL, Apple (FileMaker) and Checkpoint.

Andrew has been a consistent PR innovator, being among the first UK practitioners to exploit email (1991), the World Wide Web (1994) and Twitter (2007). Described as the "de facto godfather of PR blogging", he is a regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics. He is also co-author of two bestselling social media books, Share This and Share This Too, and a member of the CIPR's Social Media Panel.

About the CIPR

As the chartered body for the PR profession, CIPR has a strong reputation for delivering the highest standard of training. They offer a wide range of workshops designed to support your development at every stage of your career.

Their workshops involve high levels of interaction and participation. They offer practical tools and techniques that are easily applied to your work. CIPR trainers are experts in training and communication – we work with only the best in the field.

Email Jenny for more information


Discount available for our members!

  • To view available discounts please login.
  • Don't have an account with Ukie? Apply for one.
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