Wired Sussex Breakfast Session: Funding Your Next Game

22 June 2017

The Wired Sussex Breakfast Sessions share best practice on subjects ranging from marketing and branding, to intellectual property and investment opportunities. And there’s coffee and croissants too. What’s not to like?

Wired Sussex Breakfast Session: Funding Your Next Game



The Skiff, 30 Cheapside, Brighton, BN1 4GD


22 June 2017





This month’s session is for those overseeing the financial and production aspects of a video game; from freelance developers to employees of indie and international games studios.

Our panel of experts will be on hand to discuss how to:

  • Successfully pitch your video game idea to venture capitalists & raise finance through private investments
  • Apply for public funding, grants and keep up with their legacy programme
  • Make the most of tax relief schemes
  • Run a successful kickstarter campaign

If you'd like to discuss different routes and get tips on how to successfully raise finances, this session is for you!

At this session, we'll be joined by:

Juliet Tzabar, Managing Director CEO at Plug-In Media

Juliet has been working in media production since 1995, moving from TV dramas to produce interactive content in 2000. Joining Plug-in Media as a partner at the start of 2007, Juliet has established the company as one of the UK’s leading digital agencies. More recently she has been overseeing its move into original IP development, capitalising on experience within the kids’ content sector to originate, produce and publish original IP across multiple platforms.

Juliet serves on the advisory committee for the Children's Media Conference and is on the board of Wired Sussex. In 2011 she was a finalist in the Women in Technology Entrepreneur of the Year award.

Adam Betteridge, Owner and Consultant at Authentic Media Group

Adam provides business development consultancy advice to a number of new start-up business in the film, TV and video games industries, helping them to find the financing they need. He has played various crucial roles in the successful financing of nearly 60 media productions and co-productions with aggregate budgets of over £250 million. He's worked with a range of indie studios from Brighton based Futurlab to large corporates like Codemasters and Cloud Imperium.

Adam has also advised on the creation of a financing entity focused on the development of video game IP, including the provision of secured loans and has been instrumental in sourcing and negotiating terms on facilities ranging from £30k to £25 million. He’s also set up, structured and raised finance through various investment tax relief schemes including SEIS and EIS.

Johnny Marshall, End of Level Boss at Sock Thuggery

After many years doing 'sensible' software engineering, and a few years in the games industry (NCsoft on MMOs, Linden Lab on Second Life), Johnny has taken some excellent advice from someone close to him – his 12-year-old self – and decided to make his own games for a living. Johnny ran a successful Kickstarter campaign back in 2014 and raised £11k for Sock Thuggery. 

Whilst building his own game, Johnny also contracts his Senior Programmer, interim CTO, Agile and Lean, Scalability Engineering skills to tech and games companies.

Follow the discussion at #WiredBrekkie

Find out more and book your space

** Please Note **

This Breakfast Session will be held at The Skiff.

The Wired Sussex Breakfast Sessions are a benefit of membership and therefore exclusive to Wired Sussex Members. You can check if you are or if your company is a member on our directory. Not a member? Find out about the advantages of joining Wired Sussex here.