Free to Play Deconstruction Workshop - A Mobile Game Design Masterclass

14 February 2019

Learn how to deconstruct a casual free to play game from scratch and compare it to other competitors from the app store. In this series Tom Kinniburgh from Mobile Free to Play will provide you with a set of tools and techniques that they use to help mobile game studios improve their free to play design. This course is aimed at game designers, product managers or producers working in the gaming industry.  The course has a particular slant towards Casual Matching Free to Play games, but many of the retention and monetization techniques can be applied to any app and many free to play games.


Location: Ukie, Black bull Yard, 24-28 Hatton Wall, EC1N 8JH

Date: 14 February 2019

Start: 09:00 

Finish: 17:00

Non-member price: £500 + VAT Per person 

Ukie-member price: £400 + VAT Per person 

Once booked onto the course Ukie will connect you to Tom Kinniburgh who runs the course. 

Not a member? Join now to get your discount

Booking information:

  • Please contact Leon to register and Ukie will then invoice for payment.
  • Your booking is taken as confirmation and no refunds will be issued.
  • 8 people required to run the course. In a case were the course does not run you will be issued a refund. 


A course booklet and guided deconstruction of 1 master game and 2 other secondary example games. The course is split into 20 active workshops where you will use techniques learnt to then evaluate a mobile game product and provide detailed feedback of the systems involved. You should get a number of techniques that you can then apply to any games that you feel as competitors or reference games for your next free to play project.


Part 1: What is success in Free to Play?

  • How Free to Play and mechanics grew to dominate mobile

Part 2: Audience & Perception

  • Find competitors and understanding the genre

Part 3: Play

  • Notes
  • Progress
  • Retention
  • Monetization

Part 4: Feedback

The session takes place over a full day on Thursday 14th of February, 9:00am - 5pm and in it we will all play through and deconstruct a game live throughout the day. There are 20 small workshop challenges and a workbook to work from. Two comparison apps will be given in advance and everyone is expected to play before the workshop and make some brief notes.  If there is any time left over then a show and tell session about the current projects designers are working on and feedback from the course will be applied.

Is this course right for me?

This course is primarily aimed at Game Designers, Product Managers or Producers who work on free to play games on any platform. All the examples given will be about mobile games, but the techniques can be applied to all games. Indie developers who are the primary game designers for their products will also benefit. There is a slant toward casual / matching games. You may not find it as useful if you create complicated battle or build games.

Who will train me?

Tom Kinniburgh from which is a game design consultancy specializing in free to play. They write a blog on the topic and have a free game design bible. Their clients include, King, Rovio, Warner Brothers, AdultSwim, Pixel Federation and many other successful free to play studios.


Tobias Björkskog, Project Manager - Qvarken Game Industry, Novia University of Applied Sciences

“The Masterclass with Mobile Free to Play was great. He guided us through the deconstruction of a mobile game and trained us how to use a proper monetization process in the games.”

Michail Katkoff, Head of Studio - Rovio Entertainment Corporation. Keilaranta 7, 02150 Espoo, Finland  

"Mobile Free to Play conducted multiple workshops while here at Rovio, one in the spring of 2018, and one in the fall. Each workshop focused on systems design and economy modelling it gave tools two extremely difficult and rare skillsets. The content presented was exceptional for us to think more critically about how we design our games and levelled up all our designers in how they utilize Excel for visualizing a system's impact. We were extremely happy with the results of the workshop and would love to work with Mobile Free to Play in the future!"