Living the Dream: Business Strategy for Games Developers

Many Games Developers just want to make a game; but if you want the game to be successful you need a plan.  For every amazing ‘survivor’ story of a pioneer who made it big, there are countless cases of the games which never made it. 

In this workshop, Ella Romanos and Oscar Clark, Fundamentally Games, will provide you with a framework to focus the direction of your team that allows you to make better design and business decisions which will increase the potential of your games.

This highly interactive workshop uses a series of short lectures, each followed by group work and feedback. We will explore the following topics:

  • Vision & Culture 
  • Team & Resources
  • Core Proposition 
  • Design Approach
  • Routes to Market 
  • Business Model
  • Funding Strategy

Attendees will be provided with a A3 template worksheet (and PDF) which we will be using during the session.  

Location: Ukie, Black bull Yard, 24-28 Hatton Wall, EC1N 8JH

Date: 2nd May 2019

Start: 10am

Finish: 1pm

Price: £300 + VAT Per person 

TWO FOR ONE: We are offering a two for one deal for attendees to bring a colleague along, for free.

50% OFF SECOND WORKSHOP: We are running two half day workshops on the same day. See Barebones Monetisation: Creating Value for Players for information on the other workshop. Attendance at both offers a 50% discount on the second workshop. Two for one offer can still apply. 

Once booked onto the course Ukie will connect you to Ella Romanos & Oscar Clark, who run the course. 

Booking information
Please contact Leon to register and Ukie will then invoice for payment.

Your booking is taken as confirmation and no refunds will be issued.

6 people (not including two for one attendees) required to run the course. In a case where the course does not run you will be issued a refund. 


Workshop Content
The workshop will focus on four sections consisting:

  • Defining your Vision & Culture to supercharge decision making 
  • Building a Proposition your team are willing and able to deliver 
  • Engagement-led focus for design, discovery and monetisation  
  • Validating a viable business strategy 

Each section will consist of a short outline lecture (20 mins), group work (20 mins) and review (15 mins) where the course leaders will work with the participants to identify practical steps to refine the approach in each of these areas.

Workshop Take-aways

  • A step by step approach to assess and develop a games business strategy
  • Practical tools to improve decision making
  • Peer review of your strategy
  • An approach that puts your audience and your team at the heart of your business
  • Actionable framework to take away and improve your business 
  • How to evolve your strategy as your business grows

The course will be run by Ella Romanos & Oscar Clark.

About Ella
Ella began working in games in 2008, setting up her first game development studio as a graduate. Over the last decade Ella has founded three development studios, focusing on work for hire and development of own and licensed IP.

Since 2014, Ella has also been providing strategic support as a consultant to other developers and organisations. With her background in programming and user experience design, and her experience in production, fundraising and company strategy, Ella works with a broad variety of companies to assist with the development of games and the games industry.

Ella regularly contributes to the UK games industry through her 5 years on the UKIE board, regularly speaking at industry events and writing articles published by various games press. Over the last decade years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games including as a finalist in the ‘Business Woman of the Year’ category.

About Oscar
Oscar has a passion for games and online entertainment and for most of his career he’s been on the bleeding edge of Games As A Service.

As a game designer, product and business strategist he has extensive insight into what makes games successful and how to combine entertainment, community and sustainable businesses. Oscar now focuses on providing design, market suitability and monetisation advice to developers and organisations.

He is the author of ‘Games As A Service’ and contributing author for ‘Mobile Developer’s Guide to The Galaxy’. Over his career he has worked with Unity Technologies and NVIDIA as an Evangelist, PlayStation as Home Architect, Real Networks as marketing manager, Three as Global Lead for Games and led the vision for the Wireplay games initiative at BT. He is a regular speaker, games award judge for events across the world and   writer for games media.