Games for Good

22 January 2020

Our industry still largely gets a bad wrap, but our medium has the potential to be the most powerful in reaching the masses. As players become more socially conscious, we not only have to adapt, but have the opportunity to lead the way. We can help develop and support voices that stand for something. The same way books, music and film do: like the Orwells, Steinbecks, McQueens and Springsteens.

This event brings together people in our industry who are using gaming for public good; who are doing, or want to do, innovative things to harness the power of our medium and use games as a vehicle for change. Proceeds from this event will be donated to reforestation NGO- WeForest.

Be inspired, share ideas, and leave with practical takeaways for your first or next step. And of course enjoy food, drinks and mingling.

What you'll leave with:

  • Practical steps for how to begin/where to go next
  • How to decide where to invest your time, effort and/or finances
  • Red flags to watch out for when looking for partnerships
  • An understanding or better grasp of the CSR landscape
  • How to make your games more attractive to your players
  • Avenues you can take to engage in the space(product, company, community)
  • Relationships and contacts who can help you implement new ideas

Scroll for more info on the speakers and topics.

Registration here. 

Who you'll learn from:

Lesley Mansford, Supercell

Get a rare look inside Supercell’s CSR initiatives, which range from setting up coders for success in Finland, revolutionising the education system in Ethiopia and Uganda, and supporting charities worldwide. The choices can be overwhelming, where do you begin, and how do you decide where to invest your time, effort and/or finances. Learn about the landscape and get a steer on where the right place to start might be for you/your company.

Jude Ower, Playmob

There are more than 2 billion gamers on the planet. What does it look like to rally and empower the player community to tackle the challenges facing our world. Playmob is on a mission to bring change to issues ranging from climate change to self-esteem and body confidence.

Jake Manion, Internet of Elephants

Meet one studio built entirely on the ethos of games for good, creating titles that marry digital tech with wildlife conservation. What makes their games different to others in the space, and how have they managed to secure support from some of the biggest brands in the world.

Nick Walker, Space Ape Games

Change can be sparked from more than your product. Space Ape advocates for good through company culture. This year the company has made a pledge to go carbon negative and is on the path to becoming a beacon for raising awareness of climate change in the industry. How did they do it, and what easily achievable steps can you take to do the same.

Tom Donegan and Barry Floyd, Special Effect

Where would any of us be without the players. Hear from the people behind one of the UK’s most successful gaming charities about how can you meet the needs of, or improve the quality of life of the player community.