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The Ukie Hub Crawl 2021: Building for your Players

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This is part of the Ukie Hub Crawl 2021, a series of 12 different and unique events that cover the entire life cycle of a games business; from incorporation, growing a team, middleware, running the studio, pitching to funders, getting PR exposure – right through to eventually exiting a business.

Taking place every Wednesday 4pm – 6pm, each event will start with an hour of short and informative talks followed by a panel of experts before using the networking platform Gather.Town for conversation and networking. Each talk will be a maximum of 15 minutes.

Week 6 content is aimed at helping businesses understand how to build their games with their players/fans in mind and engaging with them.


  1. Matthew Blainey & Craig Moore, Barclays - Intro
  2. Arni Birgisson, Developer Advocate, AWS Game Tech - Benefits of Analytics
  3. Bianca Sarafian, Community Manager, Mediatonic - Communities at scale: the good, the bad, and the good again.


  1. George Osborn, Head of Comms, Ukie
  2. Simran Whitham, Head of Player Engagement, Milky Tea Studios
  3. Jemima Crow, Marketing and Community Manager, Auroch Digital



At Barclays, we’re playing our part to help the UK Games Industry grow and develop. We see the positive impact that games can have in bringing communities together, inspiring creativity and, building an environment to learn.

That’s why we…

Offer innovative products designed for developers including our tax credit loan

Support businesses to connect, innovate and grow with our Eagle Labs network

Partner with games and esports industry leaders

Help games developers at all levels from grassroots up

Website https://labs.uk.barclays/gamestech

Amazon Game Tech

Amazon Game Tech brings together solutions from across Amazon, for every stage in your game's lifecycle. Whether you're building a game, deploying servers, or trying to reach more customers, we’re here to help you succeed.

Whether you're looking for compute power, database storage, content delivery, or other functionality, AWS has the services to help you build sophisticated applications with increased flexibility, scalability and reliability.

Check out our website.

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