« Back to Events

Virtual trade mission UK:Japan

Sign up

Thu, 18 March 2021

09:00 – 10:30 GMT

The market for games in Japan exceeded $12 bn in 2018, making it the third largest market for games in the world. However it remains an enigma for many European games makers with limited access and opportunities available. The major formats for games - console, PC and mobile - all have enormous consumer bases in the market and there is demand for Western content. This event is aimed at supporting your export journey into Japan. Our speakers will give you a vital insight into the latest trends within the Japanese games market and explain how you can get your games released and promoted to this enormous consumer market.

Speakers include -

Tomofumi Kuzuhara, Market Analyst - Newzoo

Shintaro Kanaoya - Chorus Worldwide

Megumi Jinno - Brown Betty - 'PR for your game in Japan and building a community'

Harry Holmwood - Handheld - 'Shared experiences of working with Japanese publishers and their business culture'

This event is delivered by Ukie, the trade association for games in the UK, in partnership with Department for International Trade. This event forms part of the Ukie International Trade Programme, an award winning series of events and activities that supports UK games business with export and investment opportunities. Forthcoming virtual events in this programme include –

• March 10 March - Ukie Hub Crawl; Going Global – building an export strategy and network

• Thursday 11 March – Virtual Trade Mission UK:USA – growing sales and exposure in the USA

• Tuesday 16 March – Virtual Trade Mission UK: China – latest opportunities in the Chinese games market

Sign up