UK consumer spend on games up 13%

UK consumer spend on games increased 13% in 2014 to £3.944bn

The latest incarnation of MCV’s annual games consumer spend analysis has revealed that the UK market rose 13% year on year in 2014. Consumer spend rose from £3.48bn in 2013 to £3.944bn leaving the UK market tantalisingly short of the £4bn mark.

Undertaken with the support of Ukie, and harnessing the expertise from leading industry data specialists, the summary highlights consumer spend across all sectors of the UK games market. Headline figures showed that consumer spend increased sharply on console hardware (+46%) driven by substantial consumer support of the new generation consoles including the Sony PlayStation 4, Microsoft Xbox One and Nintendo Wii U. Unsurprisingly, digital console and PC software sales also rose sharply (+18%) as consumers embrace new ways to purchase and enjoy games content. This impressive growth in sales took the consumer value through the £1bn mark – surpassing the consumer spend on boxed software (£935m) for the first time.

Consumer spend on peripherals and accessories, books and magazines and events also rose highlighting the ever expanding reach of games and games inspired content. Finally, mobile gaming continued its upward trajectory with a 21% growth in sales to reach a record £548m.

MCV editor Christopher Dring announced the figures and stated that “Almost every sector of the market is in growth, and 2015 is set to be even better, with new blockbusters such as Uncharted, Zelda, Halo and Star Wars; highly anticipated new technologies such as Oculus Rift and Steam Machines, plus new business models around games subscriptions and streaming. It’s a good time to be involved in the video games business.”

Ukie CEO Dr Jo Twist commented on the evaluation “It's fantastic to see the consumer market thriving and growing. Impressive figures like these help reinforce the importance of our sector to policy makers and the media, strengthening our standing globally as a key market in the digital economy.”

The consumer spend survey collated data from GfK Chart Track, IHS, Kantar Worldpanel, Nielson, NPD and Official Charts Company. For more information go to MCV UK games market valuation

See full analysis on MCV online


Headline Image : Copyright The Northern Eco