The London Games Festival will return to the capital between 30 March - 9 April 2017.
April 2016 saw the first hugely successful London Games Festival, during which over 38,000 attendees visited 30+ events at 20 venues across London. This included the BAFTA Games Awards, EGX Rezzed, a giant Monopology board on Trafalgar Square, a variety of summits and talks at the BFI Southbank, and the inugural Games Finance Market. The festival organiser, Games London, plan to see this number grow to 50,000 attendees next year.
Games London is a joint initiative between Ukie and Film London, which is backed by the Mayor of London with funding worth £1.2m from the London Enterprise Panel. The three year programme serves to promote the UK's games sector and make London the games capital of the world.
The event will open with EGX Rezzed at Tobacco Dock (30 March to 1 April), with other events confirmed for the schedule including the BAFTA Games Awards (6 April) and the return of Now Play This at Somerset House (7 April to 9 April).
Also returning is the Games Finance Market (4 April to 6 April), an instrumental part of the Games London activity. The Games Finance Market connects games developers and interactive content creators with investors and funders. In 2017 the event will double in size to welcome 60 investable businesses meeting 60 international investors.
The Mayor of London, Sadiq Khan, has thrown his support behind the Festival, saying: “London is a global destination for culture and creativity, and the interactive entertainment sector is playing an increasingly important part in this. Games London focuses on harnessing the city’s talent, with the ultimate aim of making London the world capital for video games. It’s fantastic to see the festival expanding in scope, reach and ambition, and connecting London-based talent with overseas investment partners – further proof that our city is open for business.”