Industry giants join Ukie

Jagex Riot

Ukie, the trade body for games and interactive entertainment in the UK, are pleased to announce a huge increase in applications to join the network, resulting in membership reaching 365 games companies including games giants Jagex and Riot Games.

We have seen an explosive 400% growth in membership since 2011, way above the 13% increase in games companies in the UK over the same period.

Ukie is a not-for-profit representing businesses of all sizes from small start-ups to large multinational developers, publishers, and service companies, working across console, mobile, PC, esports, VR, AR and artificial intelligence. The trade body aims to support, grow and promote member businesses and the wider UK games and interactive entertainment industry by optimising the economic, cultural, political and social environment needed for businesses to thrive.

Recent new members include industry leading developer and publisher, Jagex. Home to the iconic MMORPGs RuneScape and Old School RuneScape, Jagex is undertaking a major rebrand following investment from Fu Kong Interactive Entertainment with ambitious plans for its live titles and new projects. Jagex and Ukie have worked closely together for many years, with the Cambridge-based company taking an active role in our International Trade programme, including activity at China Joy, gamescom and GDC.

Phil Mansell, COO and acting CEO of Jagex, said, “Jagex has enjoyed a great relationship with Ukie for many years and participated in its event initiatives at China Joy and Gamescom and now we’re proud to make a commitment to support Ukie’s work representing the industry by becoming members.

“Jagex continues to be a success story for the UK’s game development and publishing sectors. From an entrepreneurial start up in 2000 to being united with FuKong Interactive Entertainment in 2016, Jagex today is the western arm of a global games group.  The commercial performance of our RuneScape portfolio has never been stronger and we are pursuing further growth through both investment opportunities and by expanding our offerings with additional titles across multiple platforms. We are also extending our development and publishing partnerships for PC and mobile and ready to talk to studios across the Ukie network as we look to invest in and commission new titles.”

Ukie’s membership is also diversifying in line with growing games industry trends. As well as a growing list of VR, AR and AI companies, there has also been an increase in the number of esports companies joining the network, including League of Legends giants, Riot Games. Riot will take a leading role in Ukie’s esports sub group, which will shape and develop the trade body’s esports activity in the coming 12 months, and previously collectively produced the 2016 esports Whitepaper, ‘Growing the UK as an esports hub’.

Mark Cox, UK Head of Publishing at Riot Games, said, "With Riot Games developing a publishing and esports organisation in the UK we felt that we should take an active role in helping shape and guide the UK esports scene. It's vital we support the players, professional organisations and pro players across all franchises allowing this amazing sport and community to thrive, ultimately putting the UK on the map as a powerhouse in esports. At Riot we are committed to helping Ukie and its members learn and develop, as this ultimately benefits all UK gamers."

Dr Jo Twist OBE, CEO of Ukie, said, “It has never been more important for the games industry to be speaking with one united, collective voice. We are delighted to welcome two such influential companies as Jagex and Riot Games to our membership and look forward to working closely with them in the months ahead. Ukie continues its ambitious plan to make the UK the best place in the world to develop and publish interactive entertainment and welcomes all games businesses looking to work with us to help meet this ambition”.

You can see a full list of Ukie’s 365-strong membership here.

To discuss membership options for Ukie, speak to our Head of Membership, Sam.