A new campaign, which is being supported by the Department of Digital, Culture, Media and Sport (DCMS), is asking games companies to include official ‘Stay At Home, Save Lives’ messages in their games. And we're encouraging the UK games industry to get involved with it.
The campaign seeks to get crucial public health messages into titles in a variety of ways, including:
- Native advertising space in games (e.g. billboards)
- In game advertising networks (e.g. banner ads, interstitial pop ups)
- Relevant launch screens (e.g. platform dashboard, information splash screen)
We think there are two big reasons why games companies in the UK should get involved in the campaign in the coming weeks.
First, nearly 37 million people play games across the UK. If we can get ‘Stay At Home, Save Lives’ into as many of our titles as possible, we can directly speak to a huge part of the country in an engaging way.
And second, and maybe even more importantly, we’re able to reach younger people who may be tempted to test the limits of the government’s measures at this tough time.
This means we can play a crucial role in encouraging those players to stay in: flattening the curve and relieving pressure on key workers looking after us across the UK.
If you would like to get involved in this campaign directly, email firstname.lastname@example.org directly to express your interest.
Or, if you’d like to discuss this further with the Ukie team, please email George Osborn, our Head of Communications, at email@example.com.