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Meet the Team: Dominic Murphy

What do you do at Ukie?

At only a month in its certainly felt like my role at Ukie is just introducing myself to our members and external stakeholders – but going forward I will be responsible for leading Ukie’s policy work and its public engagement with policy makers across Government, Parliament, the civil service, regulators and other bodies in conjunction with our members. That will involve responding to things like policy consultations – but importantly also setting a long term political strategy in order that we can tell the great success story of the UK games industry to policy makers who sometimes have very little information about us or the industry in their local areas. The games industry is an incredible UK success story, but we are clearly in a competitive environment with other industries for the right talent, and other countries in promoting ourselves as the best place to invest and develop that talent and industry. It’s really important to have effective and open engagement with policy makers across a wide range of policy issues – like education and skills; creative tax reliefs, online safety and support for exports (to name a few) in order to help us to continue to promote the UK as the best place to make, sell and play games.

What made you want to work in the games industry?

I’ve spent quite a few years working on the other side in Parliament, as well as other Government affairs roles and on a very basic level I really wanted to get back to being an advocate for an industry that I was interested in and cared about. When I worked in Parliament I had engaged widely with Ukie and could see the incredible success of the industry in the UK but also some of the challenges and debates that they were part of. I also used to work for one of the few MPs who genuinely understood the industry and saw games as not only an economic success, but as something culturally significant to millions of people across the country – and was also an industry that was constantly evolving. His enthusiasm certainly rubbed off on me, and when this opportunity arose, I had to pursue it. It’s only been a month, but I can honestly say that I haven’t looked back for a second.

What are you playing at the moment?

I find I don’t have as much time to devote to games like I used to.  Over the pandemic in particular, unlike quite a lot of the country my playing time dried up a bit as I devoted time to other pursuits – so it’s taken me nearly three years to complete Assassins Creed Odyssey – but despite the size of the game I’ve loved how it’s been put together and how each addition to the series overlays significant historical moments and events.  There are few other things that compare to the immersive experience that games can bring. My children are now coming to the age now where they are becoming more and more interested in games, and I can see lots of possibilities for us to play together and I’m keen to explore this world with them.

What do you do in your spare time, apart from playing games?

I watch a lot of football – and as a long suffering Everton fan, it’s an experience that I love and hate in almost equal measure. I sometimes play as well, but I’m rubbish. I like cricket too, but I’m even worse at cricket than I am at football.  For the past three years I’ve taken up Taekwondo – and I’m actually half decent at that. It’s excellent fitness and I find there are few bonding experiences quite like trying to kick each other in the head. I’ve just nailed my next grade pattern – Hwa-rang (which will be familiar for any Tekken fans) and I hope to take my black belt grading next April.

Do you have a pet? (Show us a picture!)

I have a black Labrador called Leia (she certainly acts like a Princess) and she’s 1yr and 3mths old. Coming soon to a Ukie Christmas card near you!