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Meet the Team: Jo Twist

What do you do at Ukie?

I make sure we are the strongest, most relevant, and most representative voice for the UK industry. This means I work with the whole team to make sure we have the right strategy, the right objectives, the right tone of voice, the most powerful programmes and campaigns, and ensuring our members continue to get value out of being part of Ukie. I am merely here to be an enabler. When I am not ensuring the team is getting what they need to do the brilliant work they do, I usually spend a lot of my time representing the industry to other sectors, as part of government facing meetings, roundtables, talks and so on.

What made you want to work in the games industry?

I have always loved being where technology and humans are, and games are the best expression of what happens when you combine the two. I did my doctorate about online social virtual worlds and identity politics, and game worlds and their fan communities continue to intrigue me. I believe games are the most powerful and influential medium of the 21st century, that games playing and making cultivate the skills of the future, and the industry is full of the most interesting and creative innovators not found in many other industries.

What are you playing at the moment?

At the moment, I am working  my way through the hundreds of fantastic games that have been entered into the BAFTA Games awards!

What do you do in your spare time, apart from playing games?

I have realised I am actually very comfortable curled up on the sofa with my kindle full of near future dystopian fiction and non fiction, with a pot of tea. I have also started doodling – some call it zentangling – and this has been an amazing break from screens and stress for me over the last couple of years.

Do you have a pet? (Show us a picture!) If not, what pet would you like to have one day?

I don’t have a pet and have not since I was a child. But I would like all the cats and any general poodle mix small dog with a personality.