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UK Game of the Show and Europlay return in August 2021 to celebrate the best unreleased games

Applications to take part in competition are open until Wednesday 21st July.

UK Game of the Show and the Europlay games contest are returning this summer, with the support of Kwalee and media partner MCV/Develop.

The two events aim to discover the best unreleased game in the UK and across Europe this summer.

UK Game of the Show, supported by event partner Moore Kingston Smith, is set to take place on Tuesday 24th August.

15 shortlisted unreleased games will battle it out in an online live show hosted by Mr Midas at Loading Bar in London, with the winner decided by public vote amongst the viewers tuning in on Twitch, YouTube and social media.

The winner of UK Game of the Show will then do battle in the grand final of the Europlay contest on Thursday 26th August, where it will go head to head with the best unreleased games to qualify from nations across Europe and Australia.

There will also be a chance for investors and media to meet companies taking part in UK Game of the Show as part of a Covid safe event at Loading Bar, our Venue Sponsor, to enable them to show off their game further.

“We’re delighted to be hosting UK Game of the Show and Europlay once again,” said Dr Jo Twist OBE, CEO of Ukie. “The world of games comes together in August to discover what will be captivating players for years to come and we’re proud to help showcase bright, often unrecognised talent, from the UK and beyond.”

“We’re very pleased to be the headline sponsors for the UK Game of the Show and Europlay at Gamescom, and to be a part of such fantastic events,” highlighted Ben Ellis, Publishing Scouting Team Manager for Kwalee’s PC & Console division. “We’re also excited to meet some of the industry’s talented developers across the events as we continue to grow our PC & Console division here at Kwalee.”

Entries are now open for UK Game of the Show. UK game developers who wish to submit their unreleased games for consideration can apply to take part by filling out this application form by Wednesday 21st July and submitting a trailer no longer than 2 minutes and 30 seconds in length by Friday 30th July.

For more information on how to get involved with UK Game of the Show, including sponsorship and media partnership opportunities, please contact Leon Cliff at leon@ukie.org.uk.

You can also head to our dedicated UK Game of the Show and Europlay site at http://ukgotseuroplay.zohosites.com/