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Ukie joins Europe’s video games industry as it launches campaign to inform about responsible video gameplay pre-Christmas

We are supporting ISFE's #SeizeTheControls campaign, which launched on Wednesday, as the Christmas holidays approach.

ISFE, Europe’s video games industry's trade association, is launching a pre-Christmas campaign called "Seize the Controls" to raise awareness of the parental controls, family settings, and other tools available to parents, caregivers, and all players to manage responsible video gameplay and make it a positive, fun pastime for all.

They are joining our campaign Ask About Games to give parents the support and confidence they need to manage screen time, spend and access to age-appropriate content.

ISFE CEO Simon Little said: “Our industry has best-in-class minor protection and gameplay management tools but we are aware that having the tools is not enough – we need to ensure that everyone knows about them and knows how to use them. The campaign joins ISFE’s national members across Europe who are investing in information initiatives directed to their national population in their native language.

“With the Christmas holidays approaching and children starting to drop hints about presents, it’s a good time to launch this campaign to give parents time to inform themselves and prepare.”

Speaking of the campaign, Hans Martens, Head of Digital Citizenship at European Schoolnet, leading the Better Internet for Kids project said: "Millions of young people in Europe play video games, and we know that many parents are looking for information on how they can manage their children’s play. We're delighted to see initiatives such as these - to raise awareness, and encourage both players and parents to #SeizeTheControls – so that gameplay can be a safe, rewarding, enjoyable and positive experience.”  

Little concluded: “Online safety is a priority for Europe’s policymakers as well as for parents and industry alike. Europe’s video games industry can be proud of its long-established history of minor protection and ongoing commitment to safety and invites everyone to Seize the Controls this Christmas and beyond, play together, use the many tools available to them, and talk to each other about how they manage their gameplay.”

The Seize the Controls campaign can be accessed here. Download the resources and share them with other parents, colleagues, teachers, and people you may know.

Safer Internet Day (SID) 2022 will take place on Tuesday, 8 February 2022, encouraging all stakeholders to join "Together for a better internet" through a range of activities, initiatives and campaigns. Find out more at https://www.saferinternetday.org/en-GB/.

Find out more about ISFE’s plans for Safer Internet Day 2022 at www.saferinternetday.org/supporters/isfe.

Connect with your local Safer Internet Centre via www.betterinternetforkids.eu/sic.

Find out more about Ask About Games: https://www.askaboutgames.com/