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Virtual Trade Missions: China, USA & Japan - Full Videos

The UK games industry is a successful player on the global stage. Delivered by Ukie, the trade association for games in the UK, in partnership with Creative England, these events formed part of the Ukie International Trade Programme, an award-winning series of events and activities that supports UK games business with export and investment opportunities. 

Through Ukie's global trade and investment programme we have helped hundreds of British businesses make connections with international partners, leading to hundreds of millions of pounds of investment into the UK sector. 

Access each respective events videos below. 

Virtual trade mission UK:USA

The market for games in the United States is the second largest in the World valued at over $25 bn in 2018. Console, PC and mobile markets are all thriving but competition is high. Getting a foothold in the US market can be difficult and, without physical events to attend, making new contacts and gaining promotion for your products is an enormous challenge.

These videos are aimed at supporting exports into the US. The speakers give you a vital insight into the latest trends within the US games market, explaining how you can get promotional coverage for your games and also reveal ways of reaching local publishers and supporting agencies.

Access the videos here.

Virtual trade mission UK:China

In recent years, the Chinese video games market eclipsed all other games markets around the World. In 2018 it was valued at $25 bn and continues to grow at a double digit rate. However, releasing games in China has never been more difficult. Local laws and approvals make this a fascinating but challenging market to enter. It remains a market that cannot be ignored.

The games market is dominated by mobile free to play but there remains a thriving and vibrant market for PC games and console is growing as local consumers demand higher quality games experiences. These videos give insights into exports into China and South East Asia. The speakers give you vital insight into the latest trends within the Chinese games market and explain how you can get your games released and promoted to this enormous consumer market.

Access the videos here.

Virtual trade mission UK:Japan

The market for games in Japan exceeded $12 bn in 2018, making it the third-largest market for games in the world. However, it remains an enigma for many European game makers with limited access and opportunities available. The major formats for games - console, PC, and mobile - all have enormous consumer bases in the market and there is a demand for Western content. These videos are aimed at supporting your export journey into Japan. The speakers will give you a vital insight into the latest trends within the Japanese games market and explain how you can get your games released and promoted to this enormous consumer market.

Access the videos here.