UKIE welcomes Gemma Hersh to Public Affairs department

London, 2nd July 2010 – Today UKIE, The Association for UK Interative Entertainment, welcomes Gemma Hersh to its Public Affairs team as the Public Affairs and Policy Officer.

Gemma will take an active role in promoting the industry to the UK Government.

She will also take responsibility for highlighting the many wider benefits of interactive entertainment – for example, the role it can play in education and training, rehabilitation, health and wellbeing – and will help to ensure that the right environment is created and maintained for the industry to grow and prosper. Gemma will be involved with the IP Crime Unit to continue to assist in the protection of members’ IP against theft and unauthorised distribution.

Gemma previously worked in the Civil Service as a Media Desk Officer, both at Number 10 and more recently at the Department for Culture, Media and Sport, where she specialised in parliamentary business in the field of broadcasting and the creative industries.

Gemma said: “I am delighted to be working here at UKIE and know that I have joined the organisation at an extremely exciting time for both us and our members. I will continue to build on UKIE's successes and the important work it has already done to ensure the interactive entertainment industry remains at the forefront of the UK's creative economy. I also hope to use my skills and experience in this sector to build strong working relationships with both industry members and policy makers.”

Mike Rawlinson, Director General of UKIE, added: “We are very pleased to welcome Gemma on board. We were very impressed with her background in public affairs and also the affinity she has shown for the creative industries. Gemma will play a central part in the re-launch of ELSPA to The Association for UK Interactive Entertainment (UKIE) in September. As the industry’s leading trade body it is important for UKIE to develop its remit to ensure it represents not only videogames, but all areas of interactive entertainment. Gemma will play a large role in highlighting this new remit and direction to the UK Government and key stakeholders.”

UKIE has also recently expanded its IPCU crime unit with the appointment of an internet investigator who will help in the fight against intellectual property theft online.


For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7300 6143 or E:

About UKIE

The Association for UK Interactive Entertainment represents all the major publishers of games in the UK. Founded in 1989 to establish a specific and collective identity for the country’s interactive leisure software industry, membership includes companies publishing and distributing leisure software in the UK. As a gateway to Europe, UKIE works to protect, promote and provide for the interests of all its members as well as addressing issues that affect the industry as a whole such as age ratings, child safety and IP protection.

UKIE works with members and media to illustrate the beneficial contributions that the UK videogames industry makes to the British economy as well as its influence in other industries. In addition UKIE works with GfK Chart-Track to compile weekly, monthly and annual charts and sales reports for the UK market.