UKIE welcomes the University of Glamorgan as its newest member

London, United Kingdom, 7th July 2010 - Today UKIE, the Association for UK Interactive Entertainment, welcomes the University of Glamorgan as its newest member, following the successful proposal to establish a Digital Games Content Laboratory (DIGiLab) at the University.

The University will be at the forefront of ensuring that there is substantial growth of the interactive industries in Wales and will assist existing media companies to develop the capacity to enter the videogames market. DiGiLab is the result of a successful funding bid to the Academia for Business (A4B) scheme for £422,555.

“We are delighted to welcome the University of Glamorgan to our ranks and we congratulate the Welsh Assembly on this forward-thinking move to support the fledgling videogames industry in Wales,” said Mike Rawlinson, Director General of UKIE.

“As ELSPA transitions to the Association for UK Interactive Entertainment, to reflect the evolution and growth of the industry, I look forward to working with many of the businesses that will benefit from this great initiative.”

DiGiLab will aim to: produce digital games prototypes to demonstrate the commercial potential to leading games publishers; broker relationships between existing companies, academia, and games industry associations to promote open innovation; and provide work based experiential learning opportunities for graduates to develop the next generation of games developers in Wales.

Professor Peter Robertson, Dean of the University’s Cardiff School of Creative & Cultural Industries, said: “In collaboration with Swansea Metropolitan University and @Wales Digital Media, the project will provide a unique resource to support open innovation in the Welsh media industries. This sub-sector is a key part of the creative industries in the UK but recent consultation with companies in Wales has highlighted there is lack of expertise in computer games content development, which we hope to address with this scheme.”

The project is associated with the University’s Media Lab initiative which has to date been given £866,434 of grant funding and will be formally opened by the First Minister in September.

Contacts:

For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7300 6143 or E: press@ukie.info

About UKIE

The Association for UK Interactive Entertainment represents all the major publishers of games in the UK. Founded in 1989 to establish a specific and collective identity for the country’s interactive leisure software industry, membership includes companies publishing and distributing leisure software in the UK. As a gateway to Europe, UKIE works to protect, promote and provide for the interests of all its members as well as addressing issues that affect the industry as a whole such as age ratings, child safety and IP protection.

UKIE works with members and media to illustrate the beneficial contributions that the UK videogames industry makes to the British economy as well as its influence in other industries. In addition UKIE works with GfK Chart-Track to compile weekly, monthly and annual charts and sales reports for the UK market.