UKIE outlines policy agenda for the next Parliament

London, United Kingdom, 12th April - As the political campaigning gets into full swing, UKIE, The Association for UK Interactive Entertainment, today outlined the main policy areas on which it will focus its public affairs agenda over the next Parliament.

The UK videogames industry wants the incoming Government to take action in the following areas:

Financial support and incentives:

  • in line with other creative industries, pursue greater, more easily available financial incentives - tax breaks/ R & D initiatives/Lottery funding.

Age ratings:

  • work with the industry to implement an effective advertising and education campaign about the importance of age ratings.


  • tackle IP theft at all levels from street to state (including strengthening of Section 296ZB of the Copyrights, Designs and Patents Act).


  • work with the industry to encourage the take up of STEM subjects and computer science
  • work with Skillset and industry to develop relevant, industry specific undergraduate courses
  • create partnerships between industry and academia to encourage undergraduates in key subjects to seek employment in the games industry.

Health and wellbeing:

  • recognise the role of leisure activities – including computer games – as part of a balanced childhood and adult lifestyle
  • communicate the positive impact of gaming and the responsible attitude of the industry to all relevant government departments.


  • develop and support a flexible and effective telecommunications and broadband infrastructure in which emerging games technology and consumer access can thrive.

Emerging markets:

  • support the use of games technology in training and education.

Increase direct levels of government support:

  • develop and support a government sponsored agency with responsibility for tax breaks, lottery funding, industry promotion and inward investment.

Michael Rawlinson, Director General of UKIE said:

“During the last Parliament, UKIE made great strides in getting the games industry recognised and respected by Government. With this recognition has come much success in several different areas. I am delighted that our presence in Westminster is vastly better than five years ago.

“However, now is not the time to sit back. It is essential to capitalise on our new found fame in SW1 and continue to work hard to ensure that all areas of our industry are supported by Government.

“Over the last few months UKIE has developed a set of policies, which I am delighted to outline today. They have been created to reflect the needs of the whole industry and the changing remit of our trade association over the coming months.

“During our policy development we have taken time to discuss their content with all three major parties to ensure that they are achievable and in-keeping with each party manifesto for the creative industries. We are therefore confident that, whoever wins the election, our next Minister will know not only about the cultural and economic importance of our industry but the support we require to ensure our continued success.”


For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7300 6143 or E:

About UKIE

The Association for UK Interactive Entertainment represents all the major publishers of games in the UK. Founded in 1989 to establish a specific and collective identity for the country’s interactive leisure software industry, membership includes companies publishing and distributing leisure software in the UK. As a gateway to Europe, UKIE works to protect, promote and provide for the interests of all its members as well as addressing issues that affect the industry as a whole such as age ratings, child safety and IP protection.

UKIE works with members and media to illustrate the beneficial contributions that the UK videogames industry makes to the British economy as well as its influence in other industries. In addition UKIE works with GfK Chart-Track to compile weekly, monthly and annual charts and sales reports for the UK market.