ELSPA to become The Association for UK Interactive Entertainment

London, United Kingdom, 19th March, 2010 – ELSPA membership today agreed to change the name of the organisation to The Association for UK Interactive Entertainment. The ELSPA Board submitted the proposal at today’s Extraordinary General Meeting.

The ELSPA Board proposed the change to the organisation’s name to reflect the evolving and expanding nature of the industry, which the association exists to represent, and to encompass the new areas of activity that will be undertaken.

The organisation will continue to operate as ELSPA, whilst the trade association and its brand develop to reflect the needs of the industry going forward. UKIE will be engaging regularly with its members during the process to learn their views and wishes for the new organisation. The process will be completed before the summer. After this time the trade association’s new mission and image will be unveiled.

Contacts:

For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7300 6143 or E: press@ukie.info

About UKIE

The Association for UK Interactive Entertainment represents all the major publishers of games in the UK. Founded in 1989 to establish a specific and collective identity for the country’s interactive leisure software industry, membership includes companies publishing and distributing leisure software in the UK. As a gateway to Europe, UKIE works to protect, promote and provide for the interests of all its members as well as addressing issues that affect the industry as a whole such as age ratings, child safety and IP protection.

UKIE works with members and media to illustrate the beneficial contributions that the UK videogames industry makes to the British economy as well as its influence in other industries. In addition UKIE works with GfK Chart-Track to compile weekly, monthly and annual charts and sales reports for the UK market.