UKIE Delighted by Budget Announcement

London, United Kingdom, 24 March, 2010 - UKIE, The Association for UK Interactive Entertainment, was delighted to hear in today’s Budget statement the commitment from the government towards a tax relief scheme for the videogames industry. It reflects the growing cultural and economic importance of the industry to the UK economy and the efforts of the entire industry to receive greater government recognition. UKIE welcomes this announcement and looks forward to working closely with government during the consultation period over the summer.

Michael Rawlinson, Director General of UKIE, said “I am delighted that this financial measure will support private and inward investment in the computer games industry and will help keep British talent in this country. We look forward to examining the details of these proposals and ensure that the measure is designed and implemented to support the largest number of businesses in the UK. UKIE is ready to work alongside key stakeholders and take a full and active role to deliver for the computer games industry as a whole.”

Andy Payne, UKIE Chairman and MD of Mastertronic Group said “The UK computer and videogames industry, UKIE and TIGA, have been in discussions with Government for the last four years to examine ways that we can work together to capitalise on the wealth of talent and significant provenance here in the UK. It is absolutely heartening news to hear that the Chancellor has offered support for one of the country’s leading creative digital businesses. This is a very significant day for the computer and videogames business in the UK.”

Ian Livingstone, Life President, Eidos, said, “I’m excited to hear the government has listened to our calls for tax relief. The video games industry makes a valuable contribution to the UK economy and this government initiative can only help to support further growth. I’m sure it will encourage investment in the UK, preserving existing jobs and creating new ones; helping to re-establish the UK to the forefront of the global industry in the creation of new video game IP.”


For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7300 6143 or E:

About UKIE

The Association for UK Interactive Entertainment represents all the major publishers of games in the UK. Founded in 1989 to establish a specific and collective identity for the country’s interactive leisure software industry, membership includes companies publishing and distributing leisure software in the UK. As a gateway to Europe, UKIE works to protect, promote and provide for the interests of all its members as well as addressing issues that affect the industry as a whole such as age ratings, child safety and IP protection.

UKIE works with members and media to illustrate the beneficial contributions that the UK videogames industry makes to the British economy as well as its influence in other industries. In addition UKIE works with GfK Chart-Track to compile weekly, monthly and annual charts and sales reports for the UK market.